Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Journal of Business & Banking qolamuna : Jurnal studi islam
Yudi Sutarso
Unknown Affiliation
Religion Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PENGARUH PROMOSI DAN HARGA TERHADAP MINATBELI PRODUK SUPERMARKET SYARIAH PADA GENERASI Z DENGAN MODERASI RELIGIUSITAS Felysia Suganda Putri; Yudi Sutarso
Qolamuna : Jurnal Studi Islam Vol. 9 No. 02 (2024): Februari 2024
Publisher : STIS MIFTAHUL ULUM LUMAJANG PRESS (STISMU PRESS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55120/qolamuna.v9i02.1363

Abstract

Sakinah Surabaya Supermarket is a company engaged in the retail sector. The company uses sharia principles in carrying out its operations. To overcome the increasingly fierce competition in the retail industry, a company must pay attention to promotions and prices to attract consumers to buy. This research will also confirm the role of the moderating variable religiosity in consumers in relation to price and promotion. This study involved a sharia retail company (Sakinah supermarket Surabaya), and 153 Sakinah supermarket consumers who were selected using a purposive sampling technique. Data analysis was performed with Structural Equation  Model-Partial Least Square (PLS SEM). From the results of the research conducted, the main findings of this study are the effect of promotion on purchase intention, but not on price perceptions. Another important finding is the role of Islamic religiosity on purchase intention, where consumers with high religiosity will be more sensitive to this influence. The main finding of this study is the effect of promotion on purchase intention, but not on price perception. Another important finding is the role of Islamic religiosity on purchase intention, where consumers with high religiosity will be more sensitive to this influence. For practitioners, this research provides guidance on price and promotion management to increase consumer buying interest. In addition, practitioners can also see differences in religiosity in terms of price, promotion and the implications for consumer buying interest. Keywords : Price, Purchase Intention, Promotion, Religiosity, Sharia Supermarket
Peran Pendaftaran Online, Kualitas Layanan, Kepuasan terhadap Loyalitas Pasien Poli Kesehatan Ibu dan Anak: Strategi Meningkatkan Kepuasan dan Loyalitas Pasien Puskesmas Nihayati, Novinda; Yudi Sutarso
Journal of Business & Banking Vol 14 No 2 (2025): November-April 2025
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jbb.v14i02.5226

Abstract

Transformasi digital di sektor kesehatan telah mendorong Puskesmas untuk mengadopsi sistem pendaftaran online dan meningkatkan kualitas layanan Permasalahan antrean panjang dan rendahnya kepuasan pasien di layanan kesehatan mendorong kebutuhan inovasi digital, khususnya pendaftaran online, serta peningkatan kualitas layanan. Penelitian ini bertujuan untuk menganalisis pengaruh pendaftaran online dan kualitas layanan terhadap loyalitas pasien dengan kepuasan sebagai variabel intervening. Metode yang digunakan adalah survei kuantitatif dengan 200 pasien sebagai responden, dianalisis menggunakan Structural Equation Modeling (SEM) berbasis SmartPLS. Hasil penelitian menunjukkan bahwa pendaftaran online dan kualitas layanan berpengaruh positif dan signifikan terhadap kepuasan pasien, yang selanjutnya memediasi pengaruh kedua variabel tersebut terhadap loyalitas pasien. Temuan ini menegaskan pentingnya integrasi teknologi digital dan peningkatan kualitas layanan dalam membangun loyalitas pasien. Implikasi praktis penelitian ini merekomendasikan pengelola layanan kesehatan untuk mengoptimalkan sistem pendaftaran online dan memperkuat kualitas pelayanan guna meningkatkan kepuasan dan loyalitas pasien secara berkelanjutan.
Co-Authors Felysia Suganda Putri Nihayati, Novinda