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All Journal Jurnal Ekonomi Review Gajah Putih (GPJER) Jurnal Ilmiah Ekonomika & Sains
Harmayanto, Harmayanto
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Library & Information Science Other

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PENGARUH MOTIVASI INDIVIDUAL TERHADAP KINERJA PEGAWAI PADA KANTOR KELURAHAN TANAH GROGOT Harmayanto, Harmayanto; Hamzah, Amir
Jurnal Ilmiah Ekonomika & Sains Vol 1 No 1 (2020): JIESA: Jurnal Ilmiah Ekonomika & Sains: Mei 2020
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jiesa.v1i1.256

Abstract

The formulation of the problem in writing this thesis is: is there an influence of individual motivation consisting of the need for achievement, the need for affiliation, and the need for power. And which variable among the individual motivational variables has the dominant influence on employee performance. The benefit to be achieved in this research is that it can be used to improve employee performance in the future. From the results of multiple linear regression analysis, we get the function equation Y = 2.224+0.119X1+0.141X2+0.245X3. From these results it can be seen that individual motivation variables have a positive effect on employee performance at the Tanah Grogot Village office. This effect is also explained by the R2 value (coefficient of determination) of 0.495, which means that the variables studied have an effect of 49.5% and the remaining 50.5% is influenced by other variables not included in this study. The regression coefficient (R), which describes the strong relationship between the independent variables and the dependent variable can be seen in the test, which is equal to 0.734. This means that there is a strong relationship between the independent variable and the dependent variable. Fcount value ˃ Ftable or 12.088 ˃ 2.9113 and probability value 0.000 ˂ 0.05. Shows that individual motivation variables have a simultaneous (together) effect on employee performance. Of the individual motivational variables, the variable need for achievement gives a dominant influence, this is evidenced by the value of tcount ˃ ttable or 3.521 ˃ 1.6955 and the smallest probability value is 0.001 ˂ 0.05 Seeing the results of the discussion above, it is concluded that the initial hypothesis proposed is accepted, because the initial hypothesis states that the dominant variable is the variable need for achievement (X1).
PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN MINUMAN MEREK TEH PUCUK HARUM PADA TOKO DHEA SEMBAKO DI TANAH GROGOT Islamiah, Farida; Harmayanto, Harmayanto; Jayanti, Riska Dinda
Gajah Putih Journal of Economics Review Vol 5 No 1 (2023): Mei : Jurnal Ekonomi Review Gajah Putih
Publisher : Universitas Gajah Putih

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55542/gpjer.v1i1.376

Abstract

This study aims to determine the effect of the marketing mix on purchasing decisions for Teh Pucuk Harum. The type of research used is explanatory research with a quantitative approach. The sampling technique used is incidental sampling with a sample of 60 people. Collecting data using a questionnaire consisting of 31 statements. The data analysis technique used is multiple linear regression analysis. The results showed that the marketing mix consisting of product, price, promotion and place simultaneously and partially had a positive and significant effect on purchasing decisions for Teh Pucuk Harum.
Co-Authors Amir Hamzah Islamiah, Farida Jayanti, Riska Dinda