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All Journal Jurnal Bisnis Kompetitif Golden Ratio of Data in Summary Jurnal Pengabdian Kompetitif
Apia Septira, Ika
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Economics, Econometrics & Finance Social Sciences

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PENDAMPINGAN PEMBUKUAN HASIL PANEN KOMODITI NANAS PADA KELOMPOK TANI TUGU MANDIRI KECAMATAN MEDANG KAMPAI KOTA DUMAI Maha sari, Indah; Yanti, Mery; Apia Septira, Ika; Noprila Sari, Melly
Jurnal Pengabdian Kompetitif Vol. 4 No. 1 (2025): Pemberdayaan Masyarakat dan UMKM melalui Inovasi, Pendidikan, dan Keuangan Digi
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/pengabdiankompetif.v4i1.2484

Abstract

Pendampingan pembukuan hasil panen komoditi nanas bertujuan untuk meningkatkan kemampuan kelompok tani Tagu Mandiri Kecamatan Medang Kampai Kota Dumai dalam mengelola data produksi dan keuangan secara sistematis. Kegiatan ini diharapkan dapat membantu kelompok tani dalam pengambilan keputusan yang lebih efisien dan efekti, dapat pula meningkatkan transparansi, serta memudahkan kelompok tani dalam akses permodalan dan pemasaran yang dilakukan. Metode yang digunakan dalam pegabdian ini yaitu pelatihan langsung dan pendampingan teknis selama proses pembukuan yang dilakukan. Hasil pegabdian menunjukkan peningkatan akan pemahaman dan kemampuan anggota kelompok tani Tugu Mandiri Kecamatan Medang Kampai Kota Dumai dalam melakukan pembukuan hasil panen dan pengelolaan keuangan secara tersistematis.
Brand and Country of Origin Towards Consumer Attitudes in Choosing Smartphones Apia Septira, Ika; Nur Kholiza, Heni; Rahmadhania, Rahmadhania
Golden Ratio of Data in Summary Vol. 4 No. 2 (2024): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v4i2.534

Abstract

As technology advances, smartphone devices become a fascinating topic for conversation. The growth of multiple smartphone brands as choices appears to be inextricably linked to the relevance of customer attitudes in deciding which smartphone to use. The growth of multiple smartphone brands as choices appears to be inextricably linked to the relevance of customer attitudes in deciding which smartphone to use. Furthermore, when choosing a smartphone, shoppers consider the product's nation of origin. This study uses a quantitative approach method. Involving the 100-person Dumai City community. The findings of the partial analysis indicate that brands have a positive and significant effect on consumer attitudes and country of origin variables have a positive but not significant effect on consumer attitudes. Brand and country of origin together have a positive and significant effect on consumer attitudes in the Dumai City community. The result of the Determination Coefficient is 21.3%, with the remaining 78.7% impacted by other variables.
MEMBANGUN KEDEKATAN EMOSIONAL KONSUMEN: PERAN BRAND PERSONALITY DAN EMOTIONAL ATTACHMENT TERHADAP LOYALITAS PELANGGAN PADA KAFE SENANDUNG Apia Septira, Ika; Desiana, Ika; Ramadhani, Wulan
Jurnal Ekonomi Bisnis Kompetif Vol 4 No 3 (2025): aktor Penentu Minat Pembelian, Kinerja Karyawan, dan Pengelolaan Hubungan Pelangg
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/bisniskompetif.v4i3.2593

Abstract

The rapid growth of the café industry has intensified competition based on customer experience and emotional relationships. This study aims to examine the effects of brand personality and emotional attachment on customer loyalty at Kafe Senandung. Using a quantitative explanatory design, data were collected from 100 respondents and analyzed through multiple linear regression. The results indicate that brand personality (β = 0.547; p < 0.05) and emotional attachment (β = 0.441; p < 0.05) have positive and significant effects on customer loyalty. Simultaneously, both variables significantly influence customer loyalty (F = 43.807; p < 0.05) with a coefficient of determination of R² = 0.475. These findings suggest that customer loyalty in local cafés is more effectively developed through emotional attachment reinforced by a consistent brand personality
Co-Authors Desiana, Ika Maha Sari, Indah Mery Yanti Noprila Sari, Melly Nur Kholiza, Heni Rahmadhania, Rahmadhania Wulan Ramadhani