Ayuningrum, Febrima
Unknown Affiliation

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

PENGARUH LITERASI KEUANGAN SYARIAH DAN KEMUDAHAN TERHADAP MINAT PENGGUNAAN UANG ELEKTRONIK DANA SEBAGAI ALAT TRANSAKSI Ayuningrum, Febrima; Sadiyah, Siti
Jurnal Al-fatih Global Mulia Vol. 4 No. 2 (2022): Jurnal Al-Fatih Global Mulia
Publisher : STEBI Global Mulia Cikarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (255.092 KB) | DOI: 10.59729/alfatih.v4i2.52

Abstract

The development of information technology is increasing along with the times. The development of information technology can encourage digital economic growth because it will be more effective and efficient in terms of time. One form of implementation between technology and information with digital economic growth is the payment of non-cash transactions. This study aims to find out how the effect of ease of Islamic financial literacy on students' interest in using DANA electronic money as a transaction tool, to find out how convenience influences interest in using DANA electronic money as a transaction tool. And to find out how the influence of Islamic financial literacy and convenience simultaneously on the interest in using DANA electronic money as a transaction tool. In this study, researchers used the theory of financial literacy according to the OECD (2013) to build Islamic financial literacy requires knowledge, skills, attitudes and beliefs. The convenience theory according to Jogiyanto (2015) is that several indicators are easy to learn, controllable, clear and understandable, flexible, easy to master and use. The theory of interest according to Muklish Muhammad nur Zulfahmi (2018) there are three indicators that can be used to encourage interest, namely, encouragement within the individual, social motives and emotional factors. This study uses a quantitative approach and primary data. The population in this study were 112 students of STEBI Global Mulia Cikarang Islamic Economics Study Program with ages 19 to 35 years. The sample in this study was taken from the population using the slovin formula, so there were 88 respondents. The results of this study partially show that Islamic financial literacy has a significant effect on students' interest in using DANA electronic money as a transaction tool, because the t-value is 6.372 > the t-table value is 1.988 with sig 0.001 <0.05. Convenience has a significant effect on students' interest in using DANA as a transaction tool, because the t-value is 8.766 > the t-table value is 1.988 with sig 0.001 <0.05. Whereas Islamic financial literacy and convenience simultaneously have a significant effect on students' interest in using DANA electronic money as a transaction tool, because the calculated F value is 238.377 > table F value of 3.10 with sig 0.001 > 0.05.
PENGARUH LABEL HALAL TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK WARDAH Nurmaya Adianti, Siti; Ayuningrum, Febrima
Jurnal Al-fatih Global Mulia Vol. 5 No. 1 (2023): Jurnal Al-Fatih Global Mulia
Publisher : STEBI Global Mulia Cikarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (236.406 KB) | DOI: 10.59729/alfatih.v5i1.60

Abstract

Cosmetics is one of the products offered to meet the secondary needs and desires of consumers, in order to appear more beautiful and attractive. Because the majority of the population in Indonesia adheres to the Islamic religion with a Muslim population reaching 86.9%, therefore certainty about product halalness is an important thing to pay attention to. The development of halal cosmetics in Indonesia has grown quite significantly. This is marked by the emergence of cosmetic companies with various brands. The cosmetic brand that is quite well-known in the community is Wardah. This study aims to determine how the influence of the halal label on the decision to purchase Wardah cosmetic products. In this study the authors used the label theory according to Philip Kotler and Garry Armstrong (2010) and the purchasing decision theory according to Tjiptono (2011). The method used in this study is a quantitative method by distributing questionnaires. Subjects in this study used a sample of 86 respondents. Sources of data used in this study are primary and secondary data. The data analysis method used in this study is the data normality test, data linearity test, simple regression test and t test using IBM SPSS 22. The results of this study indicate that the Halal Label (X) influences Purchase Decision (Y). The results in the test can be seen from the results of the simple linear regression test, it can be seen that the results of the significance of t are 0.000 <0.05 so that H0 is rejected and Ha is accepted. This shows that the Halal Label variable (X) has a significant effect on Purchase Decision (Y). And it can also be seen from the t count of 14.517 which means the t count is greater than the t table of 1.992.