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All Journal Demandia : Jurnal Desain Komunikasi Visual, Manajemen Desain, dan Periklanan
Nandya, Ariesta Beta
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Arts Decision Sciences, Operations Research & Management Other

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PENGGUNAAN DESAIN AUDIT SEBAGAI PENGUKURAN AKTIVITAS DESAIN PADA UMKM KABUPATEN BANDUNG Prabawa, Bijaksana; Aulia, Rahmiati; Nandya, Ariesta Beta; Wicaksono, Satria Eko
Desain Komunikasi Visual, Manajemen Desain dan Periklanan (Demandia) Vol 8 No 2 (2023): demandia - Jurnal Desain Komunikasi Visual, Manajemen Desain dan Periklanan
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/demandia.v8i2.5934

Abstract

The Micro, Small, and Medium Enterprise (MSME) sector plays a strategic role in the economic growth of Indonesia. This is important because the majority of the Indonesian population has low education levels and relies on small businesses. One region in Indonesia with the most MSMEs is Bandung Regency with total of 476,954 business units. This has led to high business competition intensity in Bandung Regency. In order to compete, MSMEs require comparative advantages in a competitive business ecosystem. Based on previous research, design plays a significant role in shaping the competitiveness of established companies. However, the situation is different when design is implemented in micro scale business processes that have limitations. This research aims to determine the ability of MSMEs in Bandung Regency to apply design in their business processes. This study uses a mixed-method sequential explanatory approach, which combines quantitative and qualitative approaches. The research stages refer to the audit design framework through questionnaires, observations, and interviews to obtain a comprehensive analysis. The results of this study provide an overview of the issues faced by MSMEs and the extent of design utilization in their business processes. This research is expected to provide aesthetically pleasing and applicable design solutions for MSMEs. Keywords : design audit, design, Bandung Regency, MSMEs
VISUAL ANALYSIS OF AI-GENERATED IMAGE DIGITAL PORTRAIT WITH GHIBLI STUDIO STYLE Annisa, Rifa; Wibowo, Aprilia Ariesty; Nandya, Ariesta Beta
Desain Komunikasi Visual, Manajemen Desain dan Periklanan (Demandia) Vol 11 No 1 (2026): demandia - Jurnal Desain Komunikasi Visual, Manajemen Desain dan Periklanan
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/demandia.v11i1.9459

Abstract

The rapid development of artificial intelligence technology is capable of interpreting and creating visual artwork based on human input through a platform. Although AI offers efficiency in creating works, the similarity to existing visual styles sparks debate about originality and ethics. This issue gained prominence with the emergence of AI generated Studio Ghibli-style digital portraits on social media. The main issue discussed in this study is how AI-generated images differ visually and technically from Studio Ghibli's original works. Previous studies focused on copyright and data privacy, research comparing visual is still limited. This research aims to fill this gap by conducting a visual comparative analysis between AI-generated works and Studio Ghibli's animation style using Feldman's theory. This comparison clearly shows how AI-generated visuals compare to human-made ones based on visual and technical analysis.The findings show that AI can copy surface features well, but it cannot achieve accurate anatomy, detail, visual consistency, or emotional depth correctly. The study concludes that AI still can't fully copy the emotional and visual depth that human artists can create. The finding emphasizes the uniqueness of original artwork and is expected to provide significant insights for the creative industry, opening up space for ethical discussion and enhancing visual literacy among designers, academics, and the public.
Co-Authors Annisa, Rifa Bijaksana Prabawa Rahmiati Aulia Wibowo, Aprilia Ariesty Wicaksono, Satria Eko