Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Jurnal Akuntansi Profesi Jurnal Ilmu Komunikasi
I Gusti Ayu Putri Wulandari
Unknown Affiliation
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pengaruh Persepsi Kemudahan, Risiko, Return, dan Social Influence Terhadap Penggunaan Aplikasi Investasi Reksa Dana Bibit I Gusti Ayu Putri Wulandari; Diatmika, I Putu Gede
Jurnal Akuntansi Profesi Vol. 15 No. 01 (2024): Jurnal Akuntansi Profesi
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jap.v15i01.48559

Abstract

Riset ini bermaksud untuk menguji pengaruh dari persepsi kemudahan, persepsi risiko, persepsi return, serta social influence terhadap penggunaan aplikasi investasi reksa dana Bibit. Metode yang digunakan pada riset ini yaitu metode kuantititatif dengan menggunakan data utama berupa jawaban responden atas pernyataan pada kuesioner yang telah disebarkan secara online via google form. Sampel sebanyak 100 orang diperoleh melalui teknik purposive sampling. Kriteria sampel yaitu mahasiswa yang pernah atau sedang menggunakan aplikasi Bibit untuk berinvestasi reksa dana serta memiliki status aktif sebagai mahasiswa di Universitas Pendidikan Ganesha. Data yang diperoleh selanjutnya diolah menggunakan program SPSS 22 serta dilakukan analisis data berupa analisis regresi linear berganda. Hasil riset menyatakan bahwa persepsi kemudahan, persepsi return, serta social influence menunjukkan adanya pengaruh yang positif serta signifikan terhadap penggunaan aplikasi investasi reksa dana Bibit. Sedangkan persepsi risiko tidak menunjukkan adanya pengaruh terhadap penggunaan aplikasi investasi reksa dana Bibit.
Strategi Reaktivitas Tiktok Membangun Citra Merek Daihatsu PT Prima Parama Mobilindo I Gusti Ayu Putri Wulandari; Sayu Kadek Jelantik; I Wayan Astraguna
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 1 (2026): Februari 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i1.6177

Abstract

This study examines the reactivation strategy of the TikTok account as an effort by PT Prima Parama Mobilindo to build Daihatsu’s brand image in the digital era. The main issue addressed in this research stems from the company’s limited digital activity despite TikTok’s vast potential as a brand communication medium. The purpose of this study is to describe the strategy for reactivating the TikTok account, analyze the internal and external factors influencing its formulation, and explore the internal stakeholders’ perceptions of TikTok’s role in shaping Daihatsu’s brand image. A qualitative descriptive approach was employed, with data collected through non-participatory observation, in-depth interviews, and documentation studies. Data analysis was conducted based on the theories of Brand Image, Integrated Marketing Communication, and Social Media Marketing. The findings reveal that the reactivation strategy focuses on producing creative and interactive content aligned with platform trends and collaborating with influencers. Internal factors such as limited human resources and technical capability pose major challenges, while external factors including the dynamics of social media trends and consumer behavior serve as key driving forces. The TikTok reactivation has been proven to strengthen Daihatsu’s image as a modern, friendly, and digitally adaptive brand.
Co-Authors I Putu Gede Diatmika I Wayan Astraguna Sayu Kadek Jelantik