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Brand Image Islamic: Halal Food Product Quality in Relationship To Repurchase Intention Trihudiyatmanto, M; Prananditya, Ari; Iqbal, Muhammad Amjed
Journal of Digital Marketing and Halal Industry Vol 4, No 1 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2022.4.1.8291

The theory of repurchase intention is one theory that explains customer behavior. Customers respond positively to the quality of service and intend to consume the company's products again. Many researchers study customer behavior influenced by service and product quality, but not much research has been conducted from an Islamic brand image perspective. An Islamic brand image is a form of brand image in the minds of consumers by using Islamic names. This research is causal research, which aims to analyze the relationship and influence of two or more phenomena through hypothesis testing. The sampling technique used was the accidental sampling method. Methods of data collection using a questionnaire using the Linkert scale. After being tested statistically using Structural Equation Modeling (SEM) analysis, the study results show that the quality of halal food products affects repurchase intentions. Islamic Brand Image mediates the effect of the relationship between the quality of halal food products on repurchase intentions at Yuasa Food Wonosobo. The halal aspect is one of the special considerations in the future, and this aspect needs to be developed further.

Enhancing Islamic Higher Education Image as the Halal Industry Driving Indonesian Halal Industries Riofita, Hendra; Iqbal, Muhammad Amjed
Journal of Digital Marketing and Halal Industry Vol 4, No 1 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2022.4.1.12439

Islamic higher education image as the halal industry driving Indonesian halal industries should be improved along with the increasing role of higher educations to succeed halal industry, through the services provided to the implementation of three pillars in the fields of academics, research and supporting elements or community services. This study aims to develop e-halal service quality, as an electronic service to enhance the image. Considering that electronic services are part of service innovation, and there is not enough evidence for such service innovation to enhance image, this study also aims to develop service recovery as an antecedent of e-halal service quality and Islamic higher education image, respectively. Furthermore, considering the image as the halal industry driving Indonesian halal industries is a consequence of service recovery and e-halal service quality, respectively, this study also develops the variables based on social exchange theory. Primary data is taken using a questionnaire sent to the leadership elements of Indonesian Private Islamic Higher Education via google link, and analyzed using SPSS and Amos programs. The findings demonstrate that e-halal service quality and service recovery, respectively have significant effect on Islamic higher education image as the halal industry driving Indonesian halal industries. Service recovery also has a significant effect on e-halal service quality and can be a trigger for e-halal service quality to enhance Islamic higher education image as the halal industry driving Indonesian halal industries. Therefore, service recovery and e-service quality can develop social exchange theory to enhance Islamic higher education image as the halal industry driving Indonesian halal industries.

Brand Image Islamic: Halal Food Product Quality in Relationship To Repurchase Intention Trihudiyatmanto, M; Prananditya, Ari; Iqbal, Muhammad Amjed
Journal of Digital Marketing and Halal Industry Vol. 4 No. 1 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2022.4.1.8291

The theory of repurchase intention is one theory that explains customer behavior. Customers respond positively to the quality of service and intend to consume the company's products again. Many researchers study customer behavior influenced by service and product quality, but not much research has been conducted from an Islamic brand image perspective. An Islamic brand image is a form of brand image in the minds of consumers by using Islamic names. This research is causal research, which aims to analyze the relationship and influence of two or more phenomena through hypothesis testing. The sampling technique used was the accidental sampling method. Methods of data collection using a questionnaire using the Linkert scale. After being tested statistically using Structural Equation Modeling (SEM) analysis, the study results show that the quality of halal food products affects repurchase intentions. Islamic Brand Image mediates the effect of the relationship between the quality of halal food products on repurchase intentions at Yuasa Food Wonosobo. The halal aspect is one of the special considerations in the future, and this aspect needs to be developed further.

Enhancing Islamic Higher Education Image as the Halal Industry Driving Indonesian Halal Industries Riofita, Hendra; Iqbal, Muhammad Amjed
Journal of Digital Marketing and Halal Industry Vol. 4 No. 1 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2022.4.1.12439

Islamic higher education image as the halal industry driving Indonesian halal industries should be improved along with the increasing role of higher educations to succeed halal industry, through the services provided to the implementation of three pillars in the fields of academics, research and supporting elements or community services. This study aims to develop e-halal service quality, as an electronic service to enhance the image. Considering that electronic services are part of service innovation, and there is not enough evidence for such service innovation to enhance image, this study also aims to develop service recovery as an antecedent of e-halal service quality and Islamic higher education image, respectively. Furthermore, considering the image as the halal industry driving Indonesian halal industries is a consequence of service recovery and e-halal service quality, respectively, this study also develops the variables based on social exchange theory. Primary data is taken using a questionnaire sent to the leadership elements of Indonesian Private Islamic Higher Education via google link, and analyzed using SPSS and Amos programs. The findings demonstrate that e-halal service quality and service recovery, respectively have significant effect on Islamic higher education image as the halal industry driving Indonesian halal industries. Service recovery also has a significant effect on e-halal service quality and can be a trigger for e-halal service quality to enhance Islamic higher education image as the halal industry driving Indonesian halal industries. Therefore, service recovery and e-service quality can develop social exchange theory to enhance Islamic higher education image as the halal industry driving Indonesian halal industries.

Forecasting the Number of Visitors to the UIN Walisongo Semarang Library with the Decomposition Method Nisa, Eva Khoirun; Jannah, Nawwarotul; Iqbal, Muhammad Amjed
At-Taqaddum Vol. 14 No. 1 (2022)
Publisher : Quality Assurance Institute (LPM) State Islamic University Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/at.v14i1.7858

The library is an important part of a university. Especially for UIN Walisongo Semarang which states to be a research Islamic university based on the vision that has been announced. The library is a vital unit contributing to the realization of the vision of the institution because it is a storage place for various research results both from inside and outside UIN Walisongo Semarang. In addition, several problems occur in the library, so it is necessary to forecast the number of visitors to ascertain the number of librarians who serve it. Decomposition becomes a statistical method in predicting the number of visitors because this method breaks the components of a periodic series separately which can improve the accuracy of forecasting. This prediction has resulted in an increase in the number of visitors to the library of UIN Walisongo Semarang in 2020 compared to the previous year. Based on the results of forecasting the number of visitors, the number of librarians that must be provided is 42 librarians.

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