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All Journal Journal of Digital Marketing and Halal Industry Al-Infaq: Jurnal Ekonomi Islam
Ilham, Arifin Muhammad
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Economics, Econometrics & Finance

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Gen-Z's Decision-Making: Impact of Attitudes, Knowledge, and Social Media on Halal Tourism Choices Ilham, Arifin Muhammad; Ismail, Nurizal; Al-Ayubi, Solahuddin
Journal of Digital Marketing and Halal Industry Vol 6, No 1 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2024.6.1.20195

Abstract

Halal tourism in Indonesia continues to show significant growth; however, there is still a lack of research that deeply explores how various factors influence Generation Z's (Gen-Z) decisions when choosing halal tourism destinations, particularly in Riau Province. With its rich cultural heritage and history closely tied to Islamic teachings, Riau Province presents an intriguing potential for further study. The aim of this research is to analyze the influence of attitudes, knowledge, and social media on the decision-making of Gen-Z in the Riau Province when selecting tourism destinations that adhere to halal principles. This study employs a quantitative analysis method using the Structural Equation Model – Partial Least Square (SEM-PLS) technique. The analysis results conclude that each mentioned variable has a direct and significant impact on the Decision to Choose Halal Tourism Destinations in the Riau Province. The Attitude variable has a direct and significant impact on the Decision to Choose Halal Tourism Destinations. This explains that individuals' attitudes towards specific aspects related to halal tourism can influence the decision-making of Gen-Z in choosing those destinations. The Knowledge variable also has a direct and significant impact on the Decision to Choose Halal Tourism Destinations. This indicates that tourists' knowledge level about halal tourism destinations positively contributes to their decision-making in selecting those destinations. The Social Media variable also has a direct and significant impact on the Decision to Choose Halal Tourism Destinations. This illustrates that information or influence from social media plays a crucial role in tourists' decisions to choose halal tourism destinations. The government and tourism managers need to focus on awareness and education, strengthen social media management as an effective marketing tool, and enhance digital infrastructure. The concept of halal tourism and corresponding services, along with collaboration with local communities and religious leaders, are also key factors.
EXPLORING POTENTIAL AND INNOVATIVE STRATEGIES FROM ZIS FUND COLLECTION AT THE NATIONAL AMIL ZAKAH AGENCY IN SIAK DISCTRICT Ilham, Arifin Muhammad; Ismail, Nurizal; Al-Ayubi, Solahuddin
Al-Infaq: Jurnal Ekonomi Islam Al-Infaq: Jurnal Ekonomi Islam, Vol. 15, No. 1 (2024)
Publisher : Fakultas Agama Islam Universitas Ibn Khaldun Bogor, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32507/ajei.v1i1.2691

Abstract

The purpose of this research is to analyze the potential of zakah, infaq, and sadaqah (ZIS) in the Siak Regency area, and the innovative strategies carried out by BAZNAS Siak Regency in an effort to raise ZIS funds in the Siak Regency area. Triangulation qualitative methods are employed in this research. The findings show that zakah's potential in Siak Regency will be between Rp1,415,149.7075 billion and Rp2,434,057.4969 billion by 2022. In addition, the collection of zakah through BAZNAS Siak Regency is considered quite significant, with a potential range between 0.86% to 1.49% and an average of 1.25% based on the opinion of 2.5% of GRDP. However, if using the assumption of 4.3% of GDP, it ranges from 0.50% to 0.87% with an average of 0.73%. Even though there was a slight increase in zakah collections in Siak Regency in 2023, it ended up at Rp22,524,942,009. However, the GRDP data for Siak Regency in 2023 is not yet known, so the percentage of achievement cannot be identifiedBAZNAS Siak Regency saw a positive increase in ZIS collection. ZIS collection experienced a significant increase from 2016 amounting to Rp9,908,684,571 until 2023 when it reached Rp25,046,486,280. BAZNAS Siak Regency uses a variety of innovative strategies to raise ZIS funds. This strategy includes the implementation of programs such as GEMAR Siak Berzakah, Establishment of New UPZ, SIKAH Program, Muzakki Services, Partnership Program (CSR/DSKL), and Zakah Campaign.
Gen-Z's Decision-Making: Impact of Attitudes, Knowledge, and Social Media on Halal Tourism Choices Ilham, Arifin Muhammad; Ismail, Nurizal; Al-Ayubi, Solahuddin
Journal of Digital Marketing and Halal Industry Vol. 6 No. 1 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2024.6.1.20195

Abstract

Halal tourism in Indonesia continues to show significant growth; however, there is still a lack of research that deeply explores how various factors influence Generation Z's (Gen-Z) decisions when choosing halal tourism destinations, particularly in Riau Province. With its rich cultural heritage and history closely tied to Islamic teachings, Riau Province presents an intriguing potential for further study. The aim of this research is to analyze the influence of attitudes, knowledge, and social media on the decision-making of Gen-Z in the Riau Province when selecting tourism destinations that adhere to halal principles. This study employs a quantitative analysis method using the Structural Equation Model – Partial Least Square (SEM-PLS) technique. The analysis results conclude that each mentioned variable has a direct and significant impact on the Decision to Choose Halal Tourism Destinations in the Riau Province. The Attitude variable has a direct and significant impact on the Decision to Choose Halal Tourism Destinations. This explains that individuals' attitudes towards specific aspects related to halal tourism can influence the decision-making of Gen-Z in choosing those destinations. The Knowledge variable also has a direct and significant impact on the Decision to Choose Halal Tourism Destinations. This indicates that tourists' knowledge level about halal tourism destinations positively contributes to their decision-making in selecting those destinations. The Social Media variable also has a direct and significant impact on the Decision to Choose Halal Tourism Destinations. This illustrates that information or influence from social media plays a crucial role in tourists' decisions to choose halal tourism destinations. The government and tourism managers need to focus on awareness and education, strengthen social media management as an effective marketing tool, and enhance digital infrastructure. The concept of halal tourism and corresponding services, along with collaboration with local communities and religious leaders, are also key factors.
Co-Authors Al-Ayubi, Solahuddin Nurizal Ismail