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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Ekonomi & Keuangan Islam Transformatif Journal of Digital Marketing and Halal Industry Munazzama Journal of Islamic Management and Pilgrimage
Awaludin, Azrul Afrillana
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Religion Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Munazzama Journal of Islamic Management and Pilgrimage

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An Analysis of Business Model Canvas on a Comedy Company (A Study Case of Majelis Lucu Indonesia/PT. Jenaka Sumber Rezeki) Ilham, Moh; Awaludin, Azrul Afrillana
Munazzama: Journal of Islamic Management and Pilgrimage Vol. 2 No. 1 (2022): June 2022
Publisher : Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/mz.v2i1.11159

Abstract

This study aims to determine the business model of a talent development company or comedy company at Majelis Lucu Indonesia (MLI) / PT. Jenaka Sumber Rezeki, especially regarding the Business Model Canvas (BMC) analysis. The business model is one method that helps companies tell stories about a company's internal conditions. Through BMC, companies can display the nine essential components of a business in a simple but comprehensive way. The research data was obtained from the results of a literature study in the form of books, news articles, journals, YouTube video content, researchers’ experiences, and other supporting literature sources. The results obtained from this study were that the MLI company optimally implemented the nine components of BMC and benefited from various business sources such as talent management fees, YouTube Adsense, selling merchandise, holding special online and offline shows, MLI Music, MLI e-sports, and endorsements. Keyword: Business Model Canvas, Comedy Canvas, Majelis Lucu Indonesia
Co-Authors Al Khaidar, Moch Aridhi Al-Khaidar, Moch Aridhi Ari Prasetyo Cholil, Muhammad Ilham, Moh Rusgianto, Sulistya Samsul Arifin Saputra, Deky Chandra Yusril Yusril