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All Journal Jurnal Riset Manajemen dan Akuntansi (JURIMA)
Hasanah, Naomi Ainum
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Economics, Econometrics & Finance

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PENGARUH SERVICE QUALITY DAN PRODUCT QUALITY TERHADAP COSTUMER SATISFACTION PADA USAHA SAPPO DRINKS CABANG 5 KOTA SENGKANG Hasanah, Naomi Ainum; Kramadibrata, Budi Santosa
Jurnal Riset Manajemen dan Akuntansi Vol. 3 No. 2 (2023): Agustus: Jurnal Riset Manajemen dan Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurima.v3i2.2307

Abstract

This study aims to determine the effect of Service Quality and Product Quality on Customer Satisfaction in the Sappo Drinks Business, Branch 5, Sengkang City. This study used 310 respondents from Puangrimaggalatung university students. The instrument used in this research is a questionnaire. Hypothesis testing was carried out using multiple linear regression analysis with the help of SPSS 26. The results of this study explain that there is a simultaneous effect of Service Quality and Product Quality on Customer Satisfaction in the Sappo Beverage Business Branch 5 Sengkang City.
Co-Authors Kramadibrata, Budi Santosa