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Yusof, Dr. Rosmelisa
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Factors Influencing Consumer Purchasing Behaviour: A Study of Honda Singh, Esha Kaur A/P Jaswent; Valin, Eyep Kay; Tony, Elyana Anak; Binti Zulhelmi, Ezreen Dayana; Gautam, Mayank; Dema, Wangden; Nabila, Belinda; Agiasari, Nabella Putri; Teoh, Dr. Kok Ban; Yusof, Dr. Rosmelisa
Asia Pacific Journal of Management and Education (APJME) Vol 6, No 3 (2023): November 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v6i3.2668

Abstract

Honda is a competitive brand in the automobile industry with a growing popularity among the public. Hence, Honda has always tried to innovate and make its product different from others which are still preferred by the public. The purpose of this study is to identify the factors that are influencing consumer purchasing behaviour towards Honda cars to provide useful insights regarding the buying pattern of consumers to assist the management in their future marketing strategies. The factors that affect customers purchasing behaviour towards Honda’s vehicle are price, service quality, perceived usefulness and brand loyalty. The research was conducted through primary data sources such as surveys and secondary data sources such as website research. We employed a quantitative research method, surveyed and collected data from 160 participants through an online survey questionnaire. The findings showed that customers are concerned about the brand loyalty and service quality the most while purchasing Honda vehicles. These are helpful for the company to implement strategies and grasp more customers as well as continuous improvement towards its performance.
Service Quality of Google Pay binti Abdul Rashid, Asma Fadzlin; binti Mohd Shafiee, Auni Shahirah; Bin Hazren, Arsyad Syafie; Mansoor, Atfaan; Yusof, Dr. Rosmelisa; Hui, Dr. Gan Kia; Putra, Alvin Nugraha; Rachmanu, Alya Aprilya; Jain, Puneet
Asia Pacific Journal of Management and Education (APJME) Vol 6, No 3 (2023): November 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v6i3.2665

Abstract

This study aims to evaluate service quality while using Google Pay. This study demonstrates that digital payment is emerging as an important platform in realizing the Go Cashless mission. Due to world globalization, this industry has become more significant since people nowadays are more comfortable with making an online transaction. Hence, it is more justifiable to take further action in making digital payments a norm. This research project aims to understand the factors that influence service quality of Google Pay. Many factors can influence the satisfaction of the users. However, this study will focus on perceived risk, perceived usefulness, perceived ease of use and awareness. For the research methodology, we collect data from users using a questionnaire and analyze the result using SPSS. This study is believed to help us in understanding the major factors that can impact Google Pay’s service quality.
Service Quality of Google Pay binti Abdul Rashid, Asma Fadzlin; binti Mohd Shafiee, Auni Shahirah; Bin Hazren, Arsyad Syafie; Mansoor, Atfaan; Yusof, Dr. Rosmelisa; Hui, Dr. Gan Kia; Putra, Alvin Nugraha; Rachmanu, Alya Aprilya; Jain, Puneet
Asia Pacific Journal of Management and Education (APJME) Vol 6, No 3 (2023): November 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v6i3.2665

Abstract

This study aims to evaluate service quality while using Google Pay. This study demonstrates that digital payment is emerging as an important platform in realizing the Go Cashless mission. Due to world globalization, this industry has become more significant since people nowadays are more comfortable with making an online transaction. Hence, it is more justifiable to take further action in making digital payments a norm. This research project aims to understand the factors that influence service quality of Google Pay. Many factors can influence the satisfaction of the users. However, this study will focus on perceived risk, perceived usefulness, perceived ease of use and awareness. For the research methodology, we collect data from  users using a questionnaire and analyze the result using SPSS. This study is believed to help us in understanding the major factors that can impact Google Pay’s service quality.
Factors Influencing Consumer Purchasing Behaviour: A Study of Honda Singh, Esha Kaur A/P Jaswent; Valin, Eyep Kay; Tony, Elyana Anak; Binti Zulhelmi, Ezreen Dayana; Gautam, Mayank; Dema, Wangden; Nabila, Belinda; Agiasari, Nabella Putri; Teoh, Dr. Kok Ban; Yusof, Dr. Rosmelisa
Asia Pacific Journal of Management and Education (APJME) Vol 6, No 3 (2023): November 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v6i3.2668

Abstract

Honda is a competitive brand in the automobile industry with a growing popularity among the public. Hence, Honda has always tried to innovate and make its product different from others which are still preferred by the public. The purpose of this study is to identify the factors that are influencing consumer purchasing behaviour towards Honda cars to provide useful insights regarding the buying pattern of consumers to assist the management in their future marketing strategies. The factors that affect customers purchasing behaviour towards Honda’s vehicle are price, service quality, perceived usefulness and brand loyalty. The research was conducted through primary data sources such as surveys and secondary data sources such as website research. We employed a quantitative research method, surveyed and collected data from 160 participants through an online survey questionnaire. The findings showed that customers are concerned about the brand loyalty and service quality the most while purchasing Honda vehicles. These are helpful for the company to implement strategies and grasp more customers as well as continuous improvement towards its performance.
Co-Authors Agiasari, Nabella Putri Bin Hazren, Arsyad Syafie binti Abdul Rashid, Asma Fadzlin binti Mohd Shafiee, Auni Shahirah Binti Zulhelmi, Ezreen Dayana Dema, Wangden Gautam, Mayank Hui, Dr. Gan Kia Jain, Puneet Mansoor, Atfaan Nabila, Belinda Putra, Alvin Nugraha Rachmanu, Alya Aprilya Singh, Esha Kaur A/P Jaswent Teoh, Dr. Kok Ban Tony, Elyana Anak Valin, Eyep Kay