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All Journal IJESPG (International Journal of Engineering, Economic, Social Politic and Government) journal
Alam, Yunan Miftahul
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Computer Science & IT Economics, Econometrics & Finance Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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Analysis of Aerostreet x Khong Guan Co-Branding Strategy as a Step of Innovation and Increase Customer Engagement Artagnan, Frans Ruffino; Alam, Yunan Miftahul
IJESPG (International Journal of Engineering, Economic, Social Politic and Government) Vol. 1 No. 4 (2023)
Publisher : IJESPG (International Journal of Engineering, Economic, Social Politic and Government)

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Abstract

This research uses descriptive qualitative methods that aim to explain factually through in-depth data collection. Data collection was conducted through interviews with key informants from Aerostreet as well as a review of relevant literature. The results showed that the co-branding strategy between Aerostreet and Khong Guan has succeeded in creating innovations that attract customers' attention. By combining a popular shoe brand with a well-known food brand, both can leverage each other's advantages to create greater added value. In addition, this co-branding has also succeeded in increasing customer engagement. Through this cooperation, Aerostreet and Khong Guan can attract the attention of different customers and expand their market share.
Co-Authors Artagnan, Frans Ruffino