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All Journal JURNAL SAHID DA'WATII
Permata Sari , Siska
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Religion Social Sciences

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PERAN PROMOSI PERGURUAN TINGGI MELAUI IKLAN DAN PUBLIC RELATIONS TERHADAP KEPUTUSAN MAHASISWA MEMILIH KAMPUS INSTITUT AGAMA ISLAM SAHID BOGOR Pradia Nirwana , Testa; Permata Sari , Siska
JURNAL SAHID DA'WATII Vol 1 No 02 (2022): Desember 2022
Publisher : Fakultas Ilmu Dakwah dan Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (191.738 KB) | DOI: 10.56406/jurnalsahiddawatii.v1i02.173

Abstract

This study aims to determine the role of marketing promotion carried out by the Sahid Bogor Islamic Institute (INAIS) through advertising and public relations in attracting prospective new students, as well as knowing the student's decision to choose the Sahid Bogor Islamic Institute. This study uses qualitative methods with data collection techniques through observation, interviews, and documentation. The informants in this study were marketing staff and new INAIS students. The results of this study indicate that marketing promotions carried out by INAIS are through advertisements using conventional media and new media. Advertisements through conventional media are in the form of banners and brochures, while advertisements through new media use platforms such as YouTube, Instagram, and websites. Public relations activities carried out by INAIS include visits to potential high schools/vocational schools, as well as holding activities in collaboration with these schools. Several informants who were new students of INAIS admitted that they were interested in becoming students at INAIS because apart from being close to their domicile and affordable tuition fees, they were also interested in advertisements through new media that featured advantages such as available majors, active student activities, achievements, and scholarship offers.
Co-Authors Pradia Nirwana , Testa