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All Journal Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan
Nur Laili Isnawati
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Faktor Penentu Pemilihan Calon Suksesor Pada Perusahaan Keluarga PT Tancorp Abadi Nusantara Valentino Wijaya; Nur Laili Isnawati
Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Vol. 1 No. 3 (2023): September: MASIP: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/masip.v1i3.323

Abstract

Succession in a family company is very important for the continuity of the family business, especially if the founder/incumbent experiences something unwanted. In choosing a successor candidate, there are things that must be considered such as the readiness of the successor candidate and the relationship in the family relationship itself. PT Tancorp Abadi Nusantara has 4 prospective successors who at this time, each prospective successor is still in the process of succession by being deployed directly to each existing company. This makes each successor candidate have their own expertise in each field. In addition, harmonious family relationships in this family have also been fostered since the beginning even since the founder's father was still around. This research further discusses the readiness of prospective successors and relationships in family relationships as determining factors in the selection of prospective successors.
Analisis Tiga Dimensi Short Video Marketing Yang Mempengaruhi Purchase Intention Generasi Z Meyliana Tjan Mulyadi; Nur Laili Isnawati; Catharina Aprilia Hellyani
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 1 No. 3 (2023): Juli : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v1i3.909

Abstract

Short videos are videos that are five seconds to five minutes long. Short video marketing is now popular because it is considered interesting and interactive. This research was conducted to analyze the dimensions in short video marketing that influence generation Z's purchase intention, the dimensions used are the Emotional, Entertain, and Informative dimensions. The research method that used is literature study. The results showed that the emotional dimension has a significant effect on purchase intention, while the entertain dimension and informative dimension do not directly affect purchase intention but still must be considered.
Co-Authors Catharina Aprilia Hellyani Meyliana Tjan Mulyadi Valentino Wijaya