Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Jurnal Pendidikan Ekonomi (JUPE) Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA)
Nurlitawati, Merna
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Faktor-Faktor Yang Mempengaruhi Behavior Intention Terhadap Penggunaan Digital Payment : Systematic Literature Review Ayem, Sri; Cahyaning, Enggar Kartika; Ramadhan, Idris; Nurlitawati, Merna; Langkodi, Hiskia; Trasno, Filynsia Amelia
Jurnal Pendidikan Ekonomi (JUPE) Vol. 12 No. 2 (2024)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jupe.v12n2.p196-206

Abstract

The increasing technological advances in the era of the Industrial Revolution 4.0 have led to a transfiguration of customer attitudes towards the use of digital technology and almost every aspect of life has been digitized, including non-cash payments or commonly referred to as digital payments. This research intends to identify and analyze the influence of the UTAUT model on Behavior Intention when using digital payments. This research uses a systematic literature review technique or a review of previous research for the 4 main aspects of the UTAUT model, namely FE, EE, SI, and FC, to determine whether it affects the behavior of using digital payments. In this study, using secondary data from article journeys starting from 2019-2023 from Publish or Perish. The results showed that Performance Expectancy (FE), Effort Expectancy (EE), Social Influence (SI), and Facilitating Conditions (FC) affect behavioral intentions when using digital payments. The results of the study are expected to be a reference and source of information regarding factors that can influence Behavior Intention when using digital payments.
Kepuasan konsumen sebagai moderasi kenaikan PPN dan celebrity endorser terhadap minat beli Ayem, Sri; Wahidah, Umi; Nurlitawati, Merna; Kasim, Ahmad Nizam Che
Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Vol.6, No.1 (2025): June 2025
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/ebisma.v6i1.1813

Abstract

Technological advances and changes in tax regulations, competition in the business sector present various possibilities and difficulties for business people who want to increase consumer interest in their products. With consumer satisfaction as a moderator variable, the purpose of this study is to determine whether celebrity endorsers and VAT increases affect purchase intention. This study collected data using purposive techniques and a quantitative approach using a questionnaire involving 100 respondents who are users of skin care products and have seen promotional advertisements for skin care products on social media in the Special Region of Yogyakarta. Data were analyzed using Structural Equation Modeling (SEM) techniques with AMOS software. The results showed that celebrity endorsers and VAT increases have a positive effect on consumer interest, which shows that these two strategies can increase consumer interest in making purchases. The results also reveal that the moderating variable of customer satisfaction can moderate the relationship between the increase in VAT and celebrity endorsers on purchase intention. This shows that an increase in VAT and celebrity endorsers can increase consumer buying interest, so both can be used as effective marketing strategies. In addition, customer satisfaction plays an important role as a moderator that strengthens the influence of these two factors on purchase intention.
Co-Authors Cahyaning, Enggar Kartika Kasim, Ahmad Nizam Che Langkodi, Hiskia Ramadhan, Idris Sri Ayem Trasno, Filynsia Amelia Umi Wahidah