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All Journal JURNAL DINAMIKA MANAJEMEN DAN BISNIS Journal of Islamic Economics and Business Ethics (JIESBI)
Dhiya'u Shidiqy
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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When Positive Emotion as a Mediator in Creating Impulse Buying at Shopping Discount Event Dhiya'u Shidiqy; Wahyu Rusdiyanto
JURNAL DINAMIKA MANAJEMEN DAN BISNIS Vol. 7 No. 2 (2024): Jurnal Dinamika Manajemen dan Bisnis
Publisher : LPPM Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JDMB.07.2.2

Abstract

This research aims to determine the role of positive emotion as a mediator of price discounts and event marketing in creating impulse buying at the Shopee 12.12 Birthday Sale. This research is quantitative and descriptive. The population of this study was members of the Tawangsari Tulungagung Village Youth Organization (TARUNATA) who made purchases on Shopee on December 12, 2023, namely 38 people. Sample size guidelines using saturated samples, data analysis in this study using descriptive statistical techniques, and inferential statistical analysis using the SPSS 23 application. The results of this research show that price discounts are proven to affect positive emotions and are proven to affect impulse buying, both directly and through mediation. positive emotions. Meanwhile, event marketing has been proven to have a positive and significant effect on positive emotions and has been proven to affect impulse buying, both directly and indirectly. The results of this research also confirm that positive emotion is a partial mediator in influencing price discounts and event marketing in encouraging impulse buying at the Shopee 12.12 Birthday Sale.
Sharia Marketing and Halal Destination Branding: Is Building a Halal Destination Image Effective with Destination Branding Strategies? Dhiya'u Shidiqy; Wedyan Fayez; Muhammad Isyak Putra Siregar
JOURNAL OF ISLAMIC ECONOMICS AND BUSSINES ETHICS Vol 2 No 3 (2025): on Progress
Publisher : IAIN Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24235/jiesbi.v2i3.419

Abstract

East Java, a popular tourist destination in Indonesia, is committed to developing culinary tourism through the concept of a halal culinary area. This initiative also supports the acceleration of Micro, Small, and Medium Enterprise (MSME) product development. Furthermore, creating a positive perception and image of halal products through halal branding is crucial in supporting the halalization program for MSME products. Furthermore, ensuring that products are marketed according to Sharia principles is a key factor in building the halal industry. Of the various studies on product halalness, research on the image of halal products with halal branding that focuses on halal culinary areas has never been conducted. This study aims to determine the effect of halal branding on the image of halal destinations in the East Java Halal Culinary Area and its compliance with Sharia marketing principles. This study uses a quantitative method by examining the influence of independent variables on the dependent variable through a t-test using SPSS. The population in this study was buyers in the East Java Halal Culinary Area, and a sample of 110 people was selected using an accidental sampling technique. From a Sharia marketing perspective, the implemented branding strategy is in accordance with Sharia marketing principles. However, the results of this study indicate that the halal branding strategy in the East Java Halal Culinary Region does not influence the halal image or is unable to build the image of a halal destination in the region. The main finding is that while the branding strategy aligns with Sharia marketing principles, it does not significantly contribute to shaping the destination's halal image.
Co-Authors Muhammad Isyak Putra Siregar Wahyu Rusdiyanto, Wahyu Wedyan Fayez