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All Journal Jurnal Manajemen Bisnis dan Kewirausahaan
Rahman, Muhammad Ubaidillah
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Decision Sciences, Operations Research & Management

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The Effect of Halal Label on Consumer Purchasing Decisions with Religiosity as a Mediating Variable Rahman, Muhammad Ubaidillah; Marsudi; Satiti, Novita Ratna
Jurnal Manajemen Bisnis dan Kewirausahaan Vol. 3 No. 03 (2023): SEPTEMBER
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jamanika.v3i03.29482

Abstract

This study aims to prove the effect of halal labels on consumer purchasing decisions with religiosity as a mediating variable for ice cream and tea of Mixue consumers in Malang City. A sample of 112 respondents used a non-probability sampling strategy with a purposive sampling technique. Data collection uses a questionnaire distributed to Mixed consumers. The analysis technique used in this study uses path analysis. It indicates halal labels can have a positive and significant effect on purchasing decisions. Halal labels can have a positive and significant effect on religiosity. Religiosity can have a positive and significant effect on purchasing decisions. However, religiosity cannot mediate between halal labels and purchasing decisions.
Co-Authors MARSUDI