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All Journal Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan
Utama, Rizky
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Social Sciences

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E-Service Quality, Online Customer Reviews, and Purchase Intention as the Moderating Role of Purchase Decision Prabowo, Febryanto Agung; Utama, Rizky; Kartono, Rano
Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Vol. 17, No 5 : Al Qalam (September 2023)
Publisher : Sekolah Tinggi Ilmu Al-Qur'an (STIQ) Amuntai Kalimantan Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35931/aq.v17i5.2633

Abstract

The existence of technology has caused a change in people’s spending patterns, where initially, shopping was carried out in person, but now it can be done online. To increase the number of buyers, increasing the e-service quality for online sellers is necessary. This research will examine the influence of e-service quality, online customer reviews, and purchase intention as the moderating role of purchase decisions. This research will be carried out using a quantitative approach. The data analysis method used is the Structural Equation Model (SEM) analysis method with SmartPLS3 software. This research then finds that e-service quality and online customer reviews significantly affect purchase intention. Then purchase intention has a significant effect on the purchase decision. Lastly, e-service quality and online customer reviews affect purchase intention, which affects purchase decisions.
Co-Authors Kartono, Rano Prabowo, Febryanto Agung