Claim Missing Document
Check
Articles

Found 2 Documents
Search

PERAN E-COMMERCE TERHADAP PERILAKU KONSUMSI DAN KEPUTUSAN PEMBELIAN BUSANA ADAT MENJELANG HARI RAYA Asmara Yanti, Ni Nyoman Suli
Waisya : Jurnal Ekonomi Hindu Vol 3 No 1 (2024)
Publisher : Institut Agama Hindu Negeri Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jw.v3i1.1606

Abstract

This research aims to describe the role of e-commerce in the consumption behavior of Hindu teenagers before the holidays and the role of e-commerce in purchasing decisions about Balinese traditional clothing. The research method used is descriptive qualitative by describing the results of interviews conducted with informants. The results found in this research indicate that E-commerce has an important role in influencing teenagers' consumption behavior before the holidays. There are several factors that influence teenagers' consumptive behavior before the holidays, including cultural factors, personal factors, social factors and psychological factors. E-commerce has an important role in helping Hindu teenagers decide to purchase Balinese traditional clothing before the holidays. There are several stages that teenagers go through before and until they decide to purchase a product. The stages of decision making to purchase Balinese traditional clothing are problem identification, information search, evaluation of alternatives from various e-commerce options, making a purchase and post-purchase product evaluation.
EFEKTIVITAS MEDIA SOSIAL DALAM MENGOMUNIKASIKAN ASPIRASI MASYARAKAT UNTUK PERBAIKAN KINERJA DAN PEMBANGUNAN BERKELANJUTAN Laksana, Putu Ari Satya; Asmara Yanti, Ni Nyoman Suli
Samvada : Jurnal Riset Komunikasi, Media, dan Public Relation Vol 2 No 1 (2023): Samvada Mei 2023
Publisher : IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jsv.v2i1.984

Abstract

This study aims to determine the effectiveness of using social media in communicating community aspirations for performance improvement and sustainable development. This research looks at the phenomenon of the widespread use of social media, especially the making of short videos by content creators on social media to convey aspirations regarding the surrounding conditions that need to be addressed by the parties responsible for this matter. The use of social media that is currently being used is the social media Tiktok. This research method uses a descriptive analysis of the phenomena that occur according to the results of observations and data extraction from 150 samples of netizen comments taken on viral Tiktok video uploads. The results of this study indicate that the use of social media as a forum for conveying aspirations is considered effective as evidenced by the responses given both by the public and from the authorities. The transformation of the increasingly massive use of social media can facilitate people in conveying their aspirations easily without being hindered by distance and time. Social media can help the public to get answers and responses from the authorities in terms of following up on the aspirations conveyed. In addition to responses, follow-up is also given to resolve problems in order to improve performance and sustainable development. A good sustainable developer will have an impact on improving the economy and increasing regional income. Increasing economic conditions will have an impact on people's welfare and people's lives which are expected to be more advanced than before.