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All Journal Jurnal Ekonomi dan Manajemen (JEKMA) International Journal Multidisciplinary Science
Muhammad Rafli Alfarizi
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Humanities Economics, Econometrics & Finance Education Social Sciences

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THE IMPACT OF PRODUCT QUALITY, BRAND IMAGE, AND PRICE PERCEPTION ON BOTTLED MINERAL WATER (BMW) PURCHASING DECISION IN JABODETABEK Herry Sussanto; Muhammad Rafli Alfarizi
Jurnal Ekonomi dan Manajemen Vol. 3 No. 2 (2024): Juni : Jurnal Ekonomi dan Manajemen
Publisher : Asosiasi Dosen Muda Indonesia

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Abstract

Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh variabel kualitas produk, citra merek, dan persepsi harga secara parsial dan simultan terhadap keputusan pembelian air mineral dalam kemasan merek Aqua. Metode analisis pada penelitian ini menggunakan data primer, tahap uji yang dilakukan adalah : uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linier berganda, uji t, uji F dan uji koefisien determinasi. Data yang digunakan dalam penelitian ini menggunakan instrumen kuesioner, dan data valid yang berhasil dikumpulkan sebanyak 100 orang responden yang di ambil adalah konsumen air mineral dalam kemasan merek Aqua yang pernah membeli. Metode pengambilan sampel pada penelitian ini adalah non probability sampling dengan teknik accidental sampling. Alat bantu pengujian yang digunakan adalah SPSS versi 25. Hasil penelitian menunjukkan bahwa variabel Kualitas Produk, Citra Merek, dan Persepsi Harga berpengaruh secara simultan dan secara parsial terhadap keputusan pembelian air mineral dalam kemasan merek Aqua. serta variabel yang memiliki pengaruh paling besar (dominan) terhadap keputusan pembelian air mineral dalam kemasan merek Aqua adalah variabel Kualitas Produk.
THE IMPACT OF PRODUCT QUALITY, BRAND IMAGE, AND PRICE PERCEPTION ON BOTTLED MINERAL WATER (BMW) PURCHASING DECISION IN JABODETABEK Herry Sussanto; Muhammad Rafli Alfarizi
International Journal Multidisciplinary Science Vol. 2 No. 3 (2023): October: International Journal Multidisciplinary Science
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/ijml.v2i3.1169

Abstract

The aims of the research are to find out and to analyze the impact of Product Quality, Brand Image, and Price Perception partially and simultaneously to the purchasing decision of Aqua, the brand of bottled mineral water. Primary data is used as the method of analyzing. The testing phases are done by using validity test, reliability test, classical assumption test, multiple linear regression analysis, t test, F test, and coefficient determination test. The data is taken by using questionnaire, and the valid data gained in this research is 100 respondents who are the consumers of Aqua. The method of sampling used in this research is non probability sampling with accidental sampling technique. The instrument used in conducting the tests is SPSS 25 version The results showed that the variables of Product Quality, Brand Image, and Price Perception had a simultaneous and partial impact on the purchasing decision of bottled mineral water, Aqua. And the variable that has dominant impact on the purchasing decision of bottled mineral water, Aqua, is the Product Quality variable.
Co-Authors Herry Sussanto