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All Journal Jurnal Ilmu Komunikasi Journal of International Conference Proceedings
Pamuji, Windy Anindya
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Humanities Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media

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The Influence of Smart Tourism Destinations on Revisit Intention Sugandini, Dyah; Oetomo, Hadi; Ambarwati, Sri Dwi Ari; Yodhatama, Muktiarya; Pamuji, Windy Anindya
Journal of International Conference Proceedings Vol 6, No 6 (2023): 2023 WIMAYA Yogyakarta Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i6.2833

Abstract

This research analyzes tourists’ revisit intentions at Indonesia’s Kulon Progo tourist attraction. Intention to revisit is predicted by smart tourism destination and destination image. The mediating effect of destination image on the intention to revisit is also analyzed in this research. This research is quantitative research using a survey of respondents. This study included 200 respondents who visited tourist destinations in the Kulonprogo area. The data analysis technique uses PLS-SEM. The research results show that the revisit intention model, influenced by smart tourism destination and destination image, is acceptable. Destination image affects directly to revisit intention. STD affects the destination image, and STD affects the revisit intention to Kulonprogo destination.
Multi-Group Analysis for Purchase Intention Based on Gender: Can Perceived Value Always Mediate Consumer Trust? Religia, Yoga; Ambarwati, Sri Dwi Ari; Pamuji, Windy Anindya
Journal of International Conference Proceedings Vol 6, No 6 (2023): 2023 WIMAYA Yogyakarta Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i6.2694

Abstract

This study investigates the factors influencing consumer purchase intentions in the informal small retail sector in developing countries. Although informal retail businesses play an important role in emerging economies, research on consumer purchase intentions at small retailers is limited. In this study, we used secondary data from 281 respondents and conducted a multi-group analysis based on gender using SmartPLS. The results showed that consumer trust did not have a significant influence on purchase intention, while perceived value turned out to have a significant positive influence on purchase intention. In addition, the perceived value can act as a full mediation between consumer trust in purchase intention. Multi-group analysis revealed gender differences in the influence of perceived value on purchase intention. The practical implication of the study is that small retailers need to consider the importance of creating value for consumers in their marketing strategies, as well as understand how gender differences can affect consumer purchase intention.
The Influence of Smart Tourism Destinations on Revisit Intention Sugandini, Dyah; Oetomo, Hadi; Ambarwati, Sri Dwi Ari; Yodhatama, Muktiarya; Pamuji, Windy Anindya
Journal of International Conference Proceedings Vol 6, No 6 (2023): 2023 WIMAYA Yogyakarta Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i6.2833

Abstract

This research analyzes tourists’ revisit intentions at Indonesia’s Kulon Progo tourist attraction. Intention to revisit is predicted by smart tourism destination and destination image. The mediating effect of destination image on the intention to revisit is also analyzed in this research. This research is quantitative research using a survey of respondents. This study included 200 respondents who visited tourist destinations in the Kulonprogo area. The data analysis technique uses PLS-SEM. The research results show that the revisit intention model, influenced by smart tourism destination and destination image, is acceptable. Destination image affects directly to revisit intention. STD affects the destination image, and STD affects the revisit intention to Kulonprogo destination.
Multi-Group Analysis for Purchase Intention Based on Gender: Can Perceived Value Always Mediate Consumer Trust? Religia, Yoga; Ambarwati, Sri Dwi Ari; Pamuji, Windy Anindya
Journal of International Conference Proceedings Vol 6, No 6 (2023): 2023 WIMAYA Yogyakarta Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i6.2694

Abstract

This study investigates the factors influencing consumer purchase intentions in the informal small retail sector in developing countries. Although informal retail businesses play an important role in emerging economies, research on consumer purchase intentions at small retailers is limited. In this study, we used secondary data from 281 respondents and conducted a multi-group analysis based on gender using SmartPLS. The results showed that consumer trust did not have a significant influence on purchase intention, while perceived value turned out to have a significant positive influence on purchase intention. In addition, the perceived value can act as a full mediation between consumer trust in purchase intention. Multi-group analysis revealed gender differences in the influence of perceived value on purchase intention. The practical implication of the study is that small retailers need to consider the importance of creating value for consumers in their marketing strategies, as well as understand how gender differences can affect consumer purchase intention.
Smart Tourism Technology and Communication on Rural Destination: Analyze Memorable Experiences, Tourist Satisfaction, and Revisit Intention Pamuji, Windy Anindya; Sugandini, Dyah; Sutiono, Heru Tri
Jurnal Ilmu Komunikasi Vol 22 No 3 (2024): Desember 2024
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v22i3.13416

Abstract

The COVID-19 pandemic has caused the tourism and creative economy (Parekraf) sector to experience a significant negative impact. Destinations have an opportunity to build infrastructure for information and communication technology because of the COVID-19 pandemic. The smart tourism communication technology dimensions in this study refer to accessibility communication, informativeness communication, interactivity communication, and personalization communication. Quantitative methods were used with data collected through online questionnaires from 150 respondents and processed using the Partial Least Square programmed. The findings indicate that the four attributes of smart communication tourism technologies – informativeness, accessibility, interactivity, and personalization of communication – contribute to the creation of a pleasant and memorable experience for tourists. This research aids in the creation of a theoretical framework that integrates ME with the idea of smart tourism and mega-events. The results can assist the rural tourism sector in comprehending how smart tourism communication technologies affect travelers' pleasure, experience, and desire to return.
Co-Authors Ambarwati, Sri Dwi Ari Dyah Sugandini Hadi Oetomo Sutiono, Heru Tri Yodhatama, Muktiarya Yoga Religia