Article Per Year (5 Year)
p-Index From 2021 - 2026
0.562
P-Index
This Author published in this journals
All Journal Journal of International Conference Proceedings International Journal of Applied Economics, Accounting and Management (IJAEAM)
DWIPUTRI, ALODIA LASTRI
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Local Coffee Shop Use of Sensory Marketing to Maintain Customer Loyalty: The Mediating Role of Customer Satisfaction DWIPUTRI, ALODIA LASTRI
Journal of International Conference Proceedings Vol 7, No 1 (2024): 2024 ICPM Malaysia Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v7i1.3098

Abstract

Indonesia boasts the world's fourth-highest coffee consumption, with demand steadily rising. Interestingly, nearly 25% of coffee drinkers are social drinkers, which means they enjoy coffee primarily when catching up with friends at cafes. However, the coffee shop market is saturated, leading to fierce competition among coffee shops struggling to retain customers. Loyalty is scarce, with most customers flitting between cafes. We explore whether customer satisfaction mediates the relationship between sensory marketing and loyalty. Existing research suggests a link between sensory marketing, customer satisfaction, and ultimately, customer loyalty. This study aims to analyze and test this connection within the Indonesian coffee shop landscape. This research focuses on loyal customers of the chosen cafes, targeting those who have visited more than once. The method used in this study is quantitative with the technique of distributing questionnaires, then the results will be calculated using SMART PLS ver. 3.9 accompanied by descriptive analysis for explanation.
Local Coffee Shop Use of Sensory Marketing to Maintain Customer Loyalty: The Mediating Role of Customer Satisfaction DWIPUTRI, ALODIA LASTRI
Journal of International Conference Proceedings Vol 7, No 1 (2024): 2024 ICPM Malaysia Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v7i1.3098

Abstract

Indonesia boasts the world's fourth-highest coffee consumption, with demand steadily rising. Interestingly, nearly 25% of coffee drinkers are social drinkers, which means they enjoy coffee primarily when catching up with friends at cafes. However, the coffee shop market is saturated, leading to fierce competition among coffee shops struggling to retain customers. Loyalty is scarce, with most customers flitting between cafes. We explore whether customer satisfaction mediates the relationship between sensory marketing and loyalty. Existing research suggests a link between sensory marketing, customer satisfaction, and ultimately, customer loyalty. This study aims to analyze and test this connection within the Indonesian coffee shop landscape. This research focuses on loyal customers of the chosen cafes, targeting those who have visited more than once. The method used in this study is quantitative with the technique of distributing questionnaires, then the results will be calculated using SMART PLS ver. 3.9 accompanied by descriptive analysis for explanation.
From Sight to Sip: The Role of Sensory Marketing in Local Coffee Shops Dwiputri, Alodia Lastri; Syahputra; Pradana, Mahir
International Journal of Applied Economics, Accounting and Management (IJAEAM) Vol. 2 No. 5 (2024): September 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijaeam.v2i5.2463

Abstract

Indonesia is a major coffee consumer, with around 25% enjoyed socially, enjoying coffee primarily while socializing with friends at cafes. However, the coffee shop industry faces intense competition due to market saturation. In the fiercely competitive coffee shop market, securing customer has emerged as a critical success factor. Customers are undeniably central to organizational success. The current research aims to analyze and empirically test these connections within the specific context of Bandung local coffee shops. A quantitative approach is employed through the distribution of questionnaires. The collected data will be analyzed using Smart PLS version 3.9. The results of this study can be used to inform strategies for implementing sensory marketing in coffee shop
Co-Authors Mahir Pradana Syahputra