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All Journal Center of Knowledge Jurnal Manajemen USNI
amalia, parida
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

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: Keamanan Informasi, Analisis r TANTANGAN TERKINI DALAM KEAMANAN INFORMASI ANALISIS RESIKO DAN UPAYA PERLINDUNGAN: TANTANGAN TERKINI DALAM KEAMANAN INFORMASI ANALISIS RESIKO DAN UPAYA PERLINDUNGAN amalia, parida; Nasution, Muhammad Irwan Padli
Jurnal Manajemen Vol 9 No 2 (2024): Volume 9 Nomor 2 Tahun 2024
Publisher : Fakultas Ekonomi dan Bisnis Universitas Satya Negara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54964/manajemen.v9i2.378

Abstract

Threats and attacks that can result in leaks of personal or sensitive data or reduced business performance have a significant impact on the security of networks and information systems. Insider attacks, eavesdropping, misconfiguration, missing functionality, confusion, man-in- attacks, virus attacks, denial of service attacks are some of the dangers that threaten your network security or threaten the security of your network. Attacks are possible. Influencing information systems. Companies risk losing information appropriate security measures, such as network and information system security. You can implement the right security solutions to predict and prevent various security risks and attacks. Confidentiality, integrity, and availability are three characteristics of security, and to determine which security technology best suits your organization's needs, you must first compare the various threats and attacks with the security technologies in use. Recommended security technologies intrusion detection systems (IDS), antivirus programs, and encryption systems. This is because this technology relies on predicting and protecting networks and information systems in many security elements.
Peranan Mahasiswa KKN UINSU 2025 dalam Rebranding Produk Es Ginger Lemongrass Sebagai Upaya Peningkatan Citra dan Daya Saing UMKM Desa Simpang Dolok Amalia, Parida; Lubis, Nazwa Salsabila; Lestari, Dewi; Salwa, Raisida; S.F. Lubis, Noor Adinda; Aisyah, Siti
Center of Knowledge : Jurnal Pendidikan Dan Pengabdian Masyarakat Volume 5 Nomor 2 Agustus 2025
Publisher : Pusdikra Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51178/cok.v5i2.3169

Abstract

Program pengabdian ini dilatarbelakangi oleh rendahnya citra merek dan daya saing produk UMKM “Es Ginger Lemongrass” di Desa Simpang Dolok. Tujuan utama kegiatan adalah memperkuat identitas produk melalui strategi rebranding yang melibatkan mahasiswa KKN 2025. Metode yang digunakan adalah keterlibatan aktif masyarakat, yang meliputi observasi lapangan, analisis kebutuhan pasar, perancangan ulang kemasan, pengembangan narasi merek, serta penerapan pemasaran digital. Hasil pengabdian menunjukkan peningkatan signifikan pada aspek visual produk, jangkauan promosi, dan keterlibatan konsumen. Rebranding yang dilakukan berhasil meningkatkan kepercayaan pelanggan dan memperluas peluang penjualan. Secara keseluruhan, kegiatan ini memberikan dampak positif terhadap peningkatan citra dan daya saing UMKM di Desa Simpang Dolok.
Co-Authors Dewi Lestari Lubis, Nazwa Salsabila Nasution, Muhammad Irwan Padli S.F. Lubis, Noor Adinda Salwa, Raisida Siti Aisyah