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All Journal Jurnal Manajemen USNI JURNAL SATYA MANDIRI MANAJEMEN DAN BISNIS
Simatupang, Lucy Nancy
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Social Sciences

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KUALITAS PELAYANAN, HARGA DAN LOKASI TERHADAP TINGAT KEPUASAN PELANGGAN PADA BIMBINGAN BELAJAR PALEM V Simatupang, Lucy Nancy; Karimah, Nasikhatul
Jurnal Manajemen Vol 9 No 2 (2024): Volume 9 Nomor 2 Tahun 2024
Publisher : Fakultas Ekonomi dan Bisnis Universitas Satya Negara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54964/manajemen.v9i2.416

Abstract

ABSTRACT This study aims to determine the effect of service quality, price, and location on customer satisfaction at Palem V tutoring simultaneously or partially. The data used is primary data collected through the distribution of questionnaires to 100 respondents who joined the Palem V Tutoring. The quantitative method and the results of this study are based on the answers of respondents using a Likert scale. The analytical method used in this research is Instrument Test (Validity and reliability), Basic Normality Test, Classical Assumption Test (Normality, Multicollinearity, Autocorrelation, Heteroscedasticity), Hypothesis Test (Multiple linear regression analysis, F test, t test and Coefficient of Determination) . The results of this study indicate that Service Quality, Price, and Location by F Test (simultaneous) have an effect on and significant to Customer Satisfaction, and the results of the t-test (partial) Service Quality (X1) and Price (X2) have an effect and significant to Customer Satisfaction (Y ) while Location (X3) has no effect and is not significant on Customer Satisfaction (Y).
Pengaruh Citra Merek, Harga, Kualitas Pelayanan terhadap Keputusan Pembelian Springbed pada Distributor PT. Duta Abadi Primantara Hana Pertiwi, Danik; Simatupang, Lucy Nancy
Jurnal Manajemen Vol 10 No 1 (2024): Volume 10 Nomor 1 Tahun 2024
Publisher : Fakultas Ekonomi dan Bisnis Universitas Satya Negara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54964/manajemen.v10i1.456

Abstract

This research intends to understand the influence of Brand Image, Price and Service Quality on Springbed Purchasing Decisions at PT. Primantara Eternal Ambassador. The evidence used is primary evidence collected through gathering sources from 50 sources who have purchased spring beds at the distributor PT. Primantara Eternal Ambassador. The process in this research is Causal Design. The process used in this research is a quantitative method and the research effect is based on respondents' answers using the LikeArt scale method. The data analysis techniques used in this research describe the Normality Test, Multiple Linear Regression Test, F Test, t Test and Coefficient of Determination with the help of SPSS 23. The results of the observations state that simultaneously (F Test) a significant influence is received between the Brand Image variables (X1 ), Price (X2), and Service Quality (X3) on Purchasing Decisions (Y). Partially (t test) Brand Image (X1) received a significant influence on Purchasing Decisions, Price (X2) received a significant influence on Purchasing Decisions and Service Quality (X3) received a significant influence on Purchasing Decisions.
PENGARUH HARGA, KUALITAS PRODUK, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN PADA BATIK IWAN TIRTA COLLECTION DI GRAND INDONESIA Nurul Afipah; Simatupang, Lucy Nancy
Jurnal Satya Mandiri Manajemen dan Bisnis Vol 10 No 1 (2024): Volume 10 Nomor 1 Tahun 2024
Publisher : Pasca Sarjana Universitas Satya Negara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54964/satyamandiri.v10i1.434

Abstract

This study aims to identify the effect of price, product quality and location on consumer purchasing decisions at the Iwan Tirta Collection in Grand Indonesia simultaneously or partially. The data used is primary data collected by distributing questionnaires to 100 respondents who have visited the Iwan Tirta Collection. Quantitative method and the results of this study are based on respondents' answers using a Likert scale. The analytical method used in this study is multiple linear regression test, F test, t test and the coefficient of determination. The results of this study indicate that by F test (simultaneous) there is a significant influence between Price, Product Quality and Location on Consumer Purchase Decisions. t test (partial) shows that price has a significant effect on purchasing decisions, product quality has significant and significant influence on purchasing decisions, and location has no significant effect on purchasing decisions.
Co-Authors Hana Pertiwi, Danik Karimah, Nasikhatul Nurul Afipah