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Increasing The Awareness of Students at Montenegrin Universities About the Importance of Sustainable Development Jankovic, Marija
Journal of Sustainability Perspectives Vol 3: Special Issue 2023
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jsp.2023.20861

Abstract

Today's ecological problems that threaten life on the planet, including global warming, loss of biodiversity, plastic pollution of seas and oceans, are largely unrecognized by individuals and communities. In this sense, scientific institutions should play a key role in developing awareness in the community, especially among students, about the consequences of pollution, the costs of pollution, in such a way as to adopt and promote "green" development policies. Today's "green" universities recognize the importance of this important global topic and develop questions about sustainable development through their studies and extracurricular activities, promote sustainability topics through marketing activities, adopting the very concept of sustainable development in continuity. Courses focused on "green" issues are introduced through the academic curricula. This paper aims to examine the level of awareness of university students in Montenegro about the implementation and level of adoption of "green" policy in university practices and offer ways to improve this concept. The work will represent a good basis for the improvement and adoption of the concept of "green" development at Montenegrin universities.
Increasing The Awareness of Students at Montenegrin Universities About the Importance of Sustainable Development Jankovic, Marija
Journal of Sustainability Perspectives Vol 3: Special Issue 2023
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jsp.2023.20861

Abstract

Today's ecological problems that threaten life on the planet, including global warming, loss of biodiversity, plastic pollution of seas and oceans, are largely unrecognized by individuals and communities. In this sense, scientific institutions should play a key role in developing awareness in the community, especially among students, about the consequences of pollution, the costs of pollution, in such a way as to adopt and promote "green" development policies. Today's "green" universities recognize the importance of this important global topic and develop questions about sustainable development through their studies and extracurricular activities, promote sustainability topics through marketing activities, adopting the very concept of sustainable development in continuity. Courses focused on "green" issues are introduced through the academic curricula. This paper aims to examine the level of awareness of university students in Montenegro about the implementation and level of adoption of "green" policy in university practices and offer ways to improve this concept. The work will represent a good basis for the improvement and adoption of the concept of "green" development at Montenegrin universities.
Examining Consumer Attitudes and Values Toward Environmentally Friendly Products: The Significance of Environmental Awareness for Today’s Consumers Jankovic, Marija; Panajotovic, Tamara; Djurovic, Klara
Journal of Sustainability Perspectives Vol 4: Special Issue 2024
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jsp.2024.25059

Abstract

This paper examines the attitudes, opinions, and values that consumers hold regarding environmentally friendly products in the domestic market. Given the fact that consumers have been focused on sustainability and environmental consciousness more than ever, it is crucial to understand how these factors influence purchasing decisions. Special attention will be paid to the role of environmental awareness in shaping consumer attitudes and behaviors in the context of purchasing sustainable products. To collect quantitative data, a structured questionnaire will be used, while focus groups will be applied as a qualitative method to gain deeper insights into consumer attitudes and opinions. Additional data will be collected through observational studies in stores and online shopping. The research results will provide data for more precise definition of marketing strategies, adjustment of production processes to produce more environmentally friendly products, as well as for product development.
Examining Consumer Attitudes and Values Toward Environmentally Friendly Products: The Significance of Environmental Awareness for Today’s Consumers Jankovic, Marija; Panajotovic, Tamara; Djurovic, Klara
Journal of Sustainability Perspectives Vol 4: Special Issue 2024
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jsp.2024.25059

Abstract

This paper examines the attitudes, opinions, and values that consumers hold regarding environmentally friendly products in the domestic market. Given the fact that consumers have been focused on sustainability and environmental consciousness more than ever, it is crucial to understand how these factors influence purchasing decisions. Special attention will be paid to the role of environmental awareness in shaping consumer attitudes and behaviors in the context of purchasing sustainable products. To collect quantitative data, a structured questionnaire will be used, while focus groups will be applied as a qualitative method to gain deeper insights into consumer attitudes and opinions. Additional data will be collected through observational studies in stores and online shopping. The research results will provide data for more precise definition of marketing strategies, adjustment of production processes to produce more environmentally friendly products, as well as for product development.