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All Journal Jurnal Publikasi Ilmu Manajemen Trending: Jurnal Manajemen dan Ekonomi
Yuli Anisyah Hasibuan
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis Potensi Preferensi dan Persepsi Masyarakat Desa Bintais Julu terhadap Sikap pada Asuransi Syariah Yuli Anisyah Hasibuan; Zuhrinal M. Nawawi; Reni Ria Armayani
Trending: Jurnal Manajemen dan Ekonomi Vol. 2 No. 3 (2024): Juli : Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v2i3.2469

Abstract

This research aims to determine the influence of the Potential, Preferences and Perceptions of the Bintais Julu Village Community on Attitudes towards Sharia Insurance. This type of research uses quantitative research methods. Data collection was carried out by distributing questionnaires to the Bintais Julu Village Community. The sampling technique in this research was to use the Cluster Sampling technique and the number of samples used was 72 respondents. Data analysis uses validity, reliability, classical assumptions, multiple linear regression, t, f, and coefficient of determination tests using the SPSS version 23 program. The partial research results show that the potential variable has no significant effect on the attitudes of the people of Bintais Julu Village, with a t value of -1.711 < t table 1.995 and a significance value of 0.092 > 0.05. Meanwhile, for the preference variable, it is known that tcount is 2.926 > ttable 1.995 and the significance value is 0.005 <0.05. As well as the perception variable, it is known that tcount is 0.836 > ttable 1.995 and the significant value is 0.406 <0.05, which means that the preference variable has a partially significant positive effect on the attitudes of the people of Bintais Julu Village. Meanwhile, the research results simultaneously show potential and perception variables, and do not have a significant effect on the attitude of the people of Bintais Julu Village towards Sharia Insurance, with a fcount value of 4.506 > ftable 2.74 and a significance value of 0.006 < 0.05.
STRATEGI PEMASARAN DALAM UPAYA MENINGKATKAN OMZET PENJUALAN : (Studi Kasus pada Pelaku Penjualan Manisan Buah di Desa Paya Geli Kecamatan Sunggal) Dhea Nita Syafina Rambe; Lily Khairani; Yuli Anisyah Hasibuan; Zainarti, Zainarti
Jurnal Publikasi Ilmu Manajemen Vol. 1 No. 4 (2022): Desember: Jurnal Publikasi Ilmu Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1316.89 KB) | DOI: 10.55606/jupiman.v1i4.947

Abstract

Penelitian ini dilakukuan bertujuan untuk mengetahui bagaimana strategi yang dapat dilakukan dalam hal upaya meningkatkan omzet penjualan pada manisan buah, dan apa saja yang dapat menjadi kendala yang dihapadi para penjual manisan buah dalam melakukan dan menerapkan strategi pemasarannya dan upaya apa saja yang dapat dilakukan para penjual manisan buah dalam menghadapi kendala yang terjadi dalam menerapkan strategi penjualannya. Penelitian ini menggunakan metode kualitatif dengan jenis metode deskriptif dengan teknik pengumpalan data, observasi dan wawancara. Hasil penelitian menunjukkan bahwa para pelaku usaha manisan memiliki masalah pada strategi pemasaran yang kurang efektif, maka diperlukan strategi pemasaran yang tepat dalam mengatasi maslah tersebut.
Co-Authors Dhea Nita Syafina Rambe Lily Khairani Reni Ria Armayani Zainarti Zainarti Zuhrinal M. Nawawi