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All Journal Jurnal Penelitian Ekonomi Manajemen dan Bisnis Sahmiyya: Jurnal Ekonomi dan Bisnis Trending: Jurnal Manajemen dan Ekonomi Maslahah: Jurnal Manajemen dan Ekonomi Syariah Journal of Islamic Economics and Finance Equivalent : Journal of Economic, Accounting and Management Ekonosfera: Jurnal Ekonomi, Akuntansi, Manajemen, Bisnis dan Teknik Global
Dwi Novaria Misidawati
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Journal : Jurnal Penelitian Ekonomi Manajemen dan Bisnis

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Pengaruh Gaya Hidup, Marketing Effect, Modernitas Individu dan Kontrol Diri terhadap Perilaku Konsumtif Belanja Online Mahasiswa: (Studi pada Mahasiswa Fakultas Ekonomi dan Bisnis Islam UIN K.H. Abdurrahman Wahid Pekalongan) Estu Pramudita; Dwi Novaria Misidawati
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 3 No. 4 (2024): November : Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v3i4.4422

Abstract

This study aims to analyze the influence of lifestyle, marketing effect, individual modernity, and self-control on the online shopping consumptive behavior of students at the Faculty of Islamic Economics and Business, UIN K.H. Abdurrahman Wahid Pekalongan. The phenomenon of online shopping has been increasingly prevalent in today's era, in line with the rapid development of digital technology and the internet, especially among students. As part of the digital generation, students have easy access to the internet, where nearly every activity is intertwined with internet usage, particularly on online shopping platforms. This research is a field study using a quantitative approach. A questionnaire was distributed to 96 respondents, students of the Faculty of Islamic Economics and Business at UIN K.H. Abdurrahman Wahid Pekalongan. The sample size was determined using purposive sampling based on predetermined criteria. The analysis methods used include instrument testing (validity and reliability tests), multiple linear regression, classical assumption tests (normality, heteroscedasticity, multicollinearity tests), and hypothesis testing (T-test, F-test, coefficient of determination test). The data were processed using SPSS Statistics 29. The results of the study indicate that: 1) The lifestyle variable does not have a significant effect on online shopping consumptive behavior, with a t-value of (1.563) < t-table (1.986). 2) The marketing effect variable significantly influences online shopping consumptive behavior, with a t-value of (4.495) > t-table (1.986). 3) The individual modernity variable significantly influences online shopping consumptive behavior, with a t-value of (2.111) > t-table (1.986). 4) The self-control variable significantly influences online shopping consumptive behavior, with a t-value of (3.173) > t-table (1.986). Simultaneously, lifestyle, marketing effect, individual modernity, and self-control all significantly influence online shopping consumptive behavior, with an F-value greater than the F-table (F-value 37.079 > F-table 2.47).
Co-Authors Ahmad Zaeni Ismail Ajeng Nisa Alifia Salsabila Ariyanti, Yulia Dewi Arsen Adhita Sendi Baqiyatus Sholikhah Bella Dwi Saputri Dina Nazilatul Hidayah Dinda Safira Dwi Sinta Amalia Estu Pramudita Karina Oktaviani Karomatul Izzah Lindi Sestia Farba M. Khotim Najwa Azmi Nanda Tribramantya Purnama Nayaka Khansa Ariella Nur Shihatus Sakinah Nur Zalfa Rifqo Nabila Ratna Firdiyana Riska Naila Zulfa Sariyah Hafsoh Syifa Rohmah vika agustina, prafasta Vina Rizqoeni Wafi Najmi Naufal Athallah Wafik Rofilah