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All Journal Sahmiyya: Jurnal Ekonomi dan Bisnis Jurnal Pajak dan Analisis Ekonomi Syariah
Bella Dwi Saputri
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Economics, Econometrics & Finance Education Other

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Realisasi Pajak Reklame, Potensi Pajak Reklame Dan Efektivitas Pajak Reklame Terhadap Pendapatan Asli Daerah Kabupaten Boyolali Bella Dwi Saputri; Hadi Samanto; Sri Laksmi Pradanawati
Jurnal Pajak dan Analisis Ekonomi Syariah Vol. 2 No. 3 (2025): Juli: Jurnal Pajak dan Analisis Ekonomi Syariah
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jpaes.v2i3.1326

Abstract

This study aims to analyze the influence of billboard tax realization, potential, and effectiveness on the Regional Original Revenue (PAD) of Boyolali Regency during the 2020–2024 period. The research adopts a quantitative approach using secondary data, with a total of 20 observations. The dependent variable in this study is PAD, while the independent variables include billboard tax realization, potential, and effectiveness. Data analysis was conducted using multiple linear regression. The findings indicate that the realization of billboard tax has a significant impact on PAD, while the effectiveness of billboard tax collection does not show a significant effect. This is evidenced by the t-test significance values, where the realization and potential variables have a significance level of 0.000 (< 0.05), while the effectiveness variable has a significance level of 0.408 (> 0.05). These results suggest that higher levels of tax realization and potential contribute positively to PAD. However, the effectiveness of tax collection alone does not necessarily lead to an increase in PAD, indicating a need for local government evaluation in optimizing tax collection efforts. Keywords: Billboard Tax Realization, Billboard Tax Potential, Billboard Tax Effectiveness, Regional Original Revenue (PAD). Keywords: Billboard Tax Realization, Billboard Tax Potential, Billboard Tax Effectiveness, Regional Original Revenue (PAD)
Pengetahuan Pelaku Umkm Dalam Strategi Pemasaran Di Era Digital Bella Dwi Saputri; Dwi Novaria Misidawati
Sahmiyya: Jurnal Ekonomi dan Bisnis Vol 3, No 1 Mei 2024
Publisher : Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

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Abstract

This research uses qualitative research methods whose data sources are taken from articles, books, news according to the topic of discussion and so on. Next, perform data analysis with the technical justification of qualitative descriptive analysis. The data obtained will be analyzed to gain knowledge and understanding of marketing strategies for UMKM actors in the digital age. Small and medium-sized enterprises (SMEs) have a major role in the economy of a country, especially in Indonesia, as they contribute greatly to economic growth. UMKM has a very important role in driving the economic sector in Indonesia at the middle to lower levels, some of these roles can be summarized in the following three things: [1] Promoting economic extortion; [2] Increasing the currency of the country. Role; [3] Improving the well-being of the people. It is cited in the article Kumparan Business that by March 7, 2024 there are already 27 million UMKMs using digital, and by 2024 it is targeted that UMKM using digital reach 30 million. The article also explains that the local government continues to strengthen cooperation with various electronic trading platforms (e-commerce) to financial technology companies (fintech) to be able to the target. Strategies to improve the knowledge of UMKM participants in the development of marketing in the digital age can be through training on the use of digital marketing, giving tutorials on account creation in digital media, and giving tutorals to market products through live streaming social media
Co-Authors Dwi Novaria Misidawati Hadi Samanto Sri Laksmi Pradanawati