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All Journal Jurnal Penelitian Ekonomi Manajemen dan Bisnis Sahmiyya: Jurnal Ekonomi dan Bisnis Trending: Jurnal Manajemen dan Ekonomi Maslahah: Jurnal Manajemen dan Ekonomi Syariah Journal of Islamic Economics and Finance Equivalent : Journal of Economic, Accounting and Management Ekonosfera: Jurnal Ekonomi, Akuntansi, Manajemen, Bisnis dan Teknik Global
Dwi Novaria Misidawati
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Journal : Trending: Jurnal Manajemen dan Ekonomi

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Pengaruh Gaya Hidup, Brand Image, Brand Trust, Dan Brand Awareness Terhadap Keputusan Pembelian Produk Sepatu Ventela : (Studi Kasus Mahasiswa FEBI UIN Gusdur Angkatan 2020) Baqiyatus Sholikhah; Dwi Novaria Misidawati
Trending: Jurnal Manajemen dan Ekonomi Vol. 2 No. 3 (2024): Juli : Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v2i3.2749

Abstract

In this modern era, shoes have become an important need for every individual, because they are not only used for sports but have become a fashion trend to support their appearance. Apart from that, shoes have also become a favorite among shoe lovers. The development of the shoe industry in Indonesia is increasing rapidly from year to year, resulting in the emergence of new companies. One shoe product that experiences intense competition in the industrial world is the Ventela company. This research discusses the influence of lifestyle, brand image, brand trust and brand awareness on purchasing decisions for Ventela shoes. This research was conducted to analyze the influence of lifestyle, brand image, brand trust, and brand awareness on purchasing decisions for 2020 FEBI UIN Gusdur students, both partially and simultaneously. This type of research is a survey with a quantitative approach. The population of this research is FEBI UIN Gusdur Students Class of 2020. The sampling used was non-probability sampling with accidental sampling technique so that a sample of 80 respondents was obtained. The research results show that lifestyle has no influence on purchasing decisions, brand image influences purchasing decisions, brand trust influences purchasing decisions, and brand awareness influences purchasing decisions.
Pengaruh Lifestyle, Modernitas dan Kontrol Diri terhadap Perilaku Konsumsi Generasi Z Kota Pekalongan dalam Pembelian Merchandise K-Pop Ratna Firdiyana; Dwi Novaria Misidawati
Trending: Jurnal Manajemen dan Ekonomi Vol. 2 No. 3 (2024): Juli : Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v2i3.2751

Abstract

Consumption behavior is an activity directly related to achieving, using and paying for goods or services and products needed before and after these actions. This study aims to determine the effect of lifestyle, modernity and self-control on the consumption behavior of generation Z of Pekalongan City in purchasing K-Pop merchandise. This research is a type of field research using a quantitative approach. Data collection in the study used to questionnaire method distributed directly to respondents with a sample size of 97 people. The sampling techniqueused was accidental sampling. This study used data analysis method validity test, reliability test, classical assumption test, multiple linear regression test and hypothesis testing using the IBM SPSS statistics 20 application. The result showed that partially the lifestyle variable had a positive and significant effect on consumption behavior. Modernity partially has a positive and significant effect on consumption behavior. Self-control partially has a positive and significant effect on consumption behavior. Simultaneously, lifestyle variable, modernity and self-control affect consumption behavior with a contribution value of 58.3% and the rest is influenced by other variables outside the study by 41,7%.
Co-Authors Ahmad Zaeni Ismail Ajeng Nisa Alifia Salsabila Ariyanti, Yulia Dewi Arsen Adhita Sendi Baqiyatus Sholikhah Bella Dwi Saputri Dina Nazilatul Hidayah Dinda Safira Dwi Sinta Amalia Estu Pramudita Karina Oktaviani Karomatul Izzah Lindi Sestia Farba M. Khotim Najwa Azmi Nanda Tribramantya Purnama Nayaka Khansa Ariella Nur Shihatus Sakinah Nur Zalfa Rifqo Nabila Ratna Firdiyana Riska Naila Zulfa Sariyah Hafsoh Syifa Rohmah vika agustina, prafasta Vina Rizqoeni Wafi Najmi Naufal Athallah Wafik Rofilah