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All Journal Journal of Management Analytical and Solution
Gusviany Ayu Murti
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Decision Sciences, Operations Research & Management

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The Effect Of Product Design And Product Quality On Consumer Satisfaction In Micro, Small And Medium Enterprises (Msmes) In Denpasar, Bali Khairunnisak, Khairunnisak; Gusviany Ayu Murti
Journal Of Management Analytical and Solution (JoMAS) Vol. 2 No. 1 (2022): Journal of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (137.296 KB) | DOI: 10.32734/jomas.v2i1.7791

Abstract

The purpose of this study is to analyze the effect of product design and product quality on consumer satisfaction at MSMEs in Denpasar, Bali. This study uses a descriptive type of research with a quantitative approach. The sampling technique was random sampling using a questionnaire. Respondents in this study amounted to 100 respondents who are MSME consumers in Denpasar, Bali. The analytical method used is SPSS 21 with multiple linear regression analysis. The results of this study indicate that all hypotheses have a positive and significant effect.
Co-Authors Khairunnisak Khairunnisak, Khairunnisak