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All Journal Journal of Management Analytical and Solution
Tiara, Tri mutiara sakinah
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Decision Sciences, Operations Research & Management

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The Influence of Perceived Usefulness , Price and Brand Trust on Consumer Satisfaction in the Indriver Application Tiara, Tri mutiara sakinah; Sakinah, Tri Mutiara; saragih, iharman
Journal Of Management Analytical and Solution (JoMAS) Vol. 4 No. 1 (2024): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v4i1.13740

Abstract

This research aims to determine the influence of perceived usefulness, price and brand trus on consumer satisfaction with the Indriver application (case study of marketing concentration management study program students at Simalungun Pematangsiantar University).This research was obtained from management study economics students who used the InDriver application that perceived usefulness, price and brand support increased consumer satisfaction in using the application. The sample used was 90 users who had used the Indriver service application who live in Pematangsiantar City. This research uses associative descriptive. Researchers use associative descriptive methods because in this research they will test the relationship model between variables and describe the research object, and test hypotheses using multiple linear regression analysis to explain phenomena in the form of relationships between two or more variables. The research results found that perceived usefulness, price and brand truts have a positive and significant influence on consumer satisfaction, perceived usefulness has a positive and significant influence on consumer satisfaction, price has a positive influence on consumer satisfaction, brand truts has a positive and significant influence on consumer satisfaction .
Co-Authors Sakinah, Tri Mutiara saragih, iharman