Salamah, Khoirina Nur
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The Child Health Myths in NuvO Family Soap Poster: (Roland Barthes Semiotic Analysis) Salamah, Khoirina Nur
Ath Thariq Jurnal Dakwah dan Komunikasi Vol 7 No 1 (2023): Ath-Thariq
Publisher : Fakultas Ushuluddin Adab dan Dakwah IAIN Metro-Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/ath-thariq.v7i1.5396

Abstract

The health of children is something that parents really hope for. Parents always try to do and give anything to maintain the health of their children. Various safeguards are carried out, one of which is by looking for products that are considered capable of working in improving the health of families, especially children. Advertisements or product posters are starting to get crowded with healthy claims, especially when disease is spreading and knows no age in attacking humans. A poster is always displayed with pictures and words as short as possible but able to cover any form of message to be conveyed. The pictures and words used in the posters must have certain meanings which are expressed through the signs attached to the object in the form of images or words. This research is a qualitative research using Roland Barthes' semiotic analysis method which is considered to be able to explain signifier, signified, and sign in terms of convincing the audience on the myth of children's health built by the Nuvo Family soap poster. Keywords: Children's health, posters, Nuvo Family soap, Roland Barthes semiotics.
Analisis Pemberitaan Perceraian Gading Marten dan Gisella Anastasia pada Serambinews.com Salamah, Khoirina Nur
Jurnal PIKMA : Publikasi Ilmu Komunikasi Media Dan Cinema Vol. 5 No. 1 (2022): September
Publisher : Fakultas Ekonomi dan Ilmu Sosial Program Studi Ilmu Komunikasi Universitas AMIKOM Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24076/pikma.v5i1.859

Abstract

Gading Marteen and Gisella Anastasia are among the artists who rarely reported with negative issues, but in 2018 news of Gisella Anastasia's divorce lawsuit against Gading Marteen was widely reported, one of which was on the online media Serambinews.com with the title Ibu Gempita ‘Gisel’ Ingin Rujuk, Gading Marten Diwanti-wanti Ini: Jangan Artis, ‘Ribet’, published on Tuesday, September 22, 2020 at 22:47 . The purpose of this research is to find out the meanings contained in the writing of a news report on the divorce of Gading Marteen and Gisella Anastasia in the online news media Serambinews. This research uses Norman Fairclough's discourse analysis which contains three dimensions, namely text (microstructural), discourse (mesostructural), and sociocultural (macrostructural) which were developed to produce news in the mass media. The results show that Serambinews.com uses clear and striking word choices and uses interview quotes from various sources. In this case, Serambinews.com also leads readers to judge Gading Marten and Gisella Anastasia, although there is a tendency for Gisel to be shown negatively and Gading to be positive.