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All Journal Ath Thariq Jurnal Dakwah dan Komunikasi
Imani, Ahmad Yazid
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Religion Languange, Linguistic, Communication & Media Social Sciences

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Semiotic Analysis of Da'wah Message About Morals in The Short Film Ji Dullah Imani, Ahmad Yazid
Ath Thariq Jurnal Dakwah dan Komunikasi Vol 8 No 1 (2024): Ath-Thariq: Jurnal Dakwah dan Komunikasi
Publisher : Fakultas Ushuluddin Adab dan Dakwah IAIN Metro-Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/ath-thariq.v8i1.8629

Abstract

This research is motivated by the social criticism conveyed in the short film "Ji Dullah," directed by Alif Septian Raksono Putra from EmpatBelas_Project. The research analyzes scenes in the film containing da'wah messages about Islamic ethics (akhlak). The study employs a qualitative method with a descriptive approach. This approach involves analyzing dialogue, scenes, and audio-visual effects to understand the da'wah messages conveyed. Roland Barthes' Semiotic Analysis theory is used as the framework to identify symbols or signs that carry moral or da'wah messages. The data for this research comes from analyzing the film's scenes and descriptions of da'wah messages. Key findings include prohibiting several undesirable traits: arrogance (riya’), succumbing to lust, harsh speech, unjust leader, and bribery. These findings highlight undesirable traits for Muslims as depicted in the film's da'wah messages. Ultimately, the research aims to inspire viewers to cultivate good character and avoid morally wrong actions.
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