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All Journal Jurnal Ilmiah Manajemen dan Bisnis Intelektual : Jurnal Penelitian Dosen Akuntansi
Mulyana, H. Deden
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences Other

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Pengaruh Burnout dan Work Life Balance Terhadap Kepuasan Kerja Serta Implikasinya Terhadap Kinerja : Survey Pada Perawat RS Prasetya Bunda di Tasikmalaya Indrian, Elfa; Mulyana, H. Deden; Abdullah, Yusuf
JOURNAL INTELEKTUAL Vol 2 No 1 (2023): JOURNAL INTELEKTUAL
Publisher : LPPM STIE PPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61635/jin.v2i1.122

Abstract

Introduction/Main Objectives: To determine and analyze burnout, work life balance, job satisfaction and performance. Background Problems: In tackling Covid 19, the optimal performance of nurses is needed to heal patients by increasing satisfaction and work life balance and reducing their burnout. Novelty: research abaout work life balance in hospitals is still rare. Research Methods: The sampling technique in this study used a census sampling. This study used PLS SEM analysis with SmartPLS 3 software program. Finding/Results: Burnout had a significant positive effect on job satisfaction, work life balance had a significant positive effect on job satisfaction. Burnout has no significant effect on performance, work life balance has no significant effect on performance and job satisfaction has a positive effect on performance. Burnout and work life balance affect performance through job satisfaction. Burnout and work life balance simultaneously have a significant effect on job satisfaction. Burnout, work life balance and job satisfaction simultaneously affect performance. Conclusion: Burnout is included in the quite good category, work life balance is in the quite good category, job satisfaction is included in the quite good category and performance is included in the good category.
PENGARUH CELEBRITY ENDORSEMENT, PRICE, DIGITAL MARKETING, BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN (STUDI PADA UMKM EKONOMI KREATIF SUBSEKTOR FASHION DI TASIKMALAYA) Suryahadi, Muchammad; Mulyana, H. Deden; Abdullah, Yusuf; Mandira, I Made Chandra
Jurnal Ilmiah Manajemen & Bisnis Vol 7 No 2 (2022)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jimb.v7i2.3825

Abstract

Tasikmalaya merupakan salah satu derah bumi pasundan yang berada di provinsi Jawa Barat yang dikenal dengan fashion tradisional yaitu border dan kelom geulis. Dalam menentukan keputusan pembelian UMKM diperlukan pendekatan celebrity endorsement, price, digital marketing, brand image. Tujuan dari penelitian yaitu mengetahui serta menganalisis celebrity endorsement, price, digital marketing, brand image dan keputusan pembelian pada UMKM bidang ekonomi kreatif subsektor fashion di Tasikmalaya secara simultan dan parsial. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif dengan teknik survei dalam pencarian data. Populasi dari penelitian ini yaitu konsumen dari produk UMKM bidang ekonomi kreatif subsektor fashion yang populasinya tidak diketahui dengan sampel didapat secara purposive sampling yaitu sebesar 100 pelanggan. Teknik dalam analisa data yaitu Path Analysis menggunakan SPSS. Data yang didapatkan dari penelitian ini dikumpulkan dari pendistribusian kuesioner yang diuji validitas dan realibilitas. Hasil penelitian menerangkan bahwa variabel celebrity endorsement, price, digital marketing, brand image baik secara bersama-sama maupun secara parsial berdampak secara signifikan kepada keputusan pembelian.  
Co-Authors I Made Chandra Mandira Indrian, Elfa Suryahadi, Muchammad Yusuf Abdullah