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All Journal Jurnal Membaca Bahasa dan Sastra Indonesia
Sholihatin, Endang
UPN “Veteran” Jawa Timur
Arts Humanities Education Languange, Linguistic, Communication & Media

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ANALISIS BAHASA IKLAN PRODUK SKINCARE PADA MEDIA SOSIAL FACEBOOK Pradana, Deva Arya; Rozi, M. Fahrur; Hermawan, Riky; Saputra, Alvin Rama; Hakim, Faris; Pasha, Achmad Salman; Sholihatin, Endang
Jurnal Membaca Bahasa dan Sastra Indonesia Vol 8, No 2 (2023): Jurnal Membaca (Bahasa dan Sastra Indonesia)
Publisher : Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30870/jmbsi.v8i2.23707

Abstract

In a marketing activity, a strategy is needed to attract many consumers, one of which is marketing activities through advSosialertising on social media. This research aims to 1) find out the linguistic strategies for skincare product advertisements on Facebook social media and 2) find out the form and purpose of the language used in skincare product advertisements on Facebook social media. The method used in this research is qualitative method. The data techniques used to collect data are documentation and observation. The results of this research are 1) the linguistic strategy for advertising skincare products on Facebook social media, namely using persuasive language that describes and explains the benefits obtained from using this skincare product; and 2) the form and purpose of the language used in advertising skincare products on Facebook social media, namely in the form of uploading informative advertising videos and photos on the Wardah and Neuroskin Facebook accounts with the aim of providing information and persuading readers to be interested in using these skincare products.
PENCEGAHAN KEJAHATAN SIBER PADA MEDIA SOSIAL MELALUI IDENTIFIKASI BAHASA PARA PELAKU Mulia, Adinda Jati; Firmansyah, Andrean; Purba, Claudia Dwi Anugrah; Mozi, Muhammad Farhan Adinata; Pramata, Arganta Bisma; Ilmawan, Muhammad Agist; Anugrah, Muhammad Zaky Priambada; Sholihatin, Endang
Jurnal Membaca Bahasa dan Sastra Indonesia Vol 8, No 2 (2023): Jurnal Membaca (Bahasa dan Sastra Indonesia)
Publisher : Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30870/jmbsi.v8i2.23412

Abstract

From various cyber cases, cybercriminals employ different communication methods in each case, using language as a primary tool for committing crimes. This study aims to 1) identify the language used by cybercriminals on social media and 2) understand efforts to prevent cybercrimes on social media by identifying the language used by perpetrators. This research method utilizes a qualitative approach through literature review, data collection via observation, and documentation on social media platforms. The conclusions drawn from this study are: 1) cybercriminals on social media tend to use provocative language with sensational titles, defamation (insults) using vulgar language/words, and discriminatory language related to race, religion, and ethnicity (SARA); 2) prevention of cybercrimes on social media can be achieved by enhancing digital literacy regarding information accuracy, awareness of ethics and etiquette in using social media, utilizing social media for positive purposes, emphasizing education on social media usage, refraining from sharing personal information, understanding the risks and impacts of spreading false information, and critically analyzing news in a rational manner.
Co-Authors Anugrah, Muhammad Zaky Priambada Firmansyah, Andrean Hakim, Faris Hermawan, Riky Ilmawan, Muhammad Agist Mozi, Muhammad Farhan Adinata Mulia, Adinda Jati Pasha, Achmad Salman Pradana, Deva Arya Pramata, Arganta Bisma Purba, Claudia Dwi Anugrah Rozi, M. Fahrur Saputra, Alvin Rama