Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Pendidikan dan Keluarga
Efandi, Satria
Unknown Affiliation
Humanities Education Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Dynamics of Consumer Psychology of Street Food Transformation and Preferences in Indonesia: Systematic Literature Review Efandi, Satria; Indrayeni, Wiwik
JURNAL PENDIDIKAN DAN KELUARGA Vol 15 No 02 (2023): Jurnal Pendidikan dan Keluarga
Publisher : Fakultas Pariwisata dan Perhotelan Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jpk/vol15-iss02/1319

Abstract

Street food has become an increasingly popular phenomenon in Indonesia, creating changes in the culinary landscape and resulting in various changes in consumer preferences. This research aims to produce literature review material regarding the dynamics of consumer psychology regarding transformation trends and street food preferences in Indonesia. This research focuses on a deeper understanding of how psychological factors influence the way consumers perceive, choose and evaluate transformed street food. In this context, the research will explore the role of emotions in food decision making, identify the impact of perceived food quality on consumer preferences, and investigate the role of nostalgia in connecting consumers with street food. Apart from that, the research will also consider social and cultural factors that influence consumer preferences for street food in Indonesia. Through a careful literature review, this research will detail key findings related to this topic and identify trends, gaps in knowledge, and future research directions that can provide deeper insight into the complexities of consumer psychology in the context of street food in Indonesia. It is hoped that the results of this literature review will provide a better understanding of changes in street food trends and preferences.
Co-Authors Indrayeni, Wiwik