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All Journal Jurnal Mahasiswa Kreatif Cendikia Pendidikan
Alya Syafira Khairunnisa
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences

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Analisis Pengaruh Influencer Terhadap Keputusan Pembelian Skincare dan Make Up di Kalangan GenZ Alya Syafira Khairunnisa; Balqis Najmi Aqila Putri Syaela; Firda Nur Fauziah; Hasna Maisya Nazhirah; Myisha Azlia Nafhatus Sofa; Najma Silma Nayyara; Rama Wijaya Abdul Rozak
Jurnal Mahasiswa Kreatif Vol. 2 No. 3 (2024): Mei : Jurnal Mahasiswa Kreatif
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmk-widyakarya.v2i3.3101

Abstract

This research analyzes the influence of influencers on purchasing decisions for skincare and makeup products among Generation Z. Data was collected through a questionnaire distributed to 170 respondents. The results show that most of Generation Z follows influencers' social media accounts to obtain product information and recommendations. Influencer reviews have a significant influence on purchasing decisions, with 85.9% of respondents being interested in buying products after seeing influencer reviews. However, 88.8% of respondents still conduct additional research before making a purchase. The presence of influencer reviews can trigger consumptive behavior, with 69.4% of respondents stating so. To overcome this behavior, 87.6% of respondents set a special budget, and 89.4% compare product prices. Nevertheless, 64.1% of respondents spent more than their planned budget, with 60.6% spending more than IDR 200,000 per month on skincare and makeup products. This research concludes that influencers have a significant influence in attracting purchase interest and purchasing decisions among Generation Z for skincare and makeup products.
PELAKSANAAN DAN PENGARUH SUPERVISI PENDIDIKAN DI SMA NEGERI 1 BANDUNG Alya Syafira Khairunnisa; Balqis Najmi Aqila Putri Syaelah; Firda Nur Fauziah; Najma Sila Nayyara
Sindoro: Cendikia Pendidikan Vol. 9 No. 12 (2024): Sindoro Cendikia Pendidikan
Publisher : Cahaya Ilmu Bangsa Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9644/sindoro.v9i12.8766

Abstract

At SMAN 1 Bandung, supervision is conducted by observing classes. The aim is to find teaching strengths and areas that need improvement. Based on the philosophy of postpositivism, this study used a descriptive qualitative approach. This approach allows an in-depth understanding of social phenomena in an educational context. Supervision was shown to assist teachers in professional development and evaluation through field observations, documentation analysis and structured interviews with the Vice Principal of the curriculum area. This study shows that collaboration between supervisors, teachers and related parties, such as parents, is essential to improve the quality of education. The results show that collaborative supervision methods can help implement education policies and improve the overall quality of learning.
Co-Authors Balqis Najmi Aqila Putri Syaela Balqis Najmi Aqila Putri Syaelah Firda Nur Fauziah Hasna Maisya Nazhirah Myisha Azlia Nafhatus Sofa Najma Sila Nayyara Najma Silma Nayyara Rama Wijaya Abdul Rozak