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All Journal JURIKOM (Jurnal Riset Komputer) Journal of Social Science and Humanities (JoSSH) Al-Qolamuna : Journal Komunikasi dan Penyiaran Islam
Purba, Siti Aisyah
Unknown Affiliation
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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Pengaruh Penggunaan Media Sosial Terhadap Perkembangan Kemampuan Komunikasi Orang Tua dan Anak Purba, Siti Aisyah; Lubis, Rifky Rinanda; Muhammad Bagas; Fasya, Muhammad Habib; Dzulham Fatullah; Nursapiah Harahap
Journal of Social Science and Humanities Vol. 3 No. 1 (2024): January-June
Publisher : GAYAKU PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58222/jossh.v3i1.957

Abstract

This research aims to determine the influence of social media use on the development of communication between parents and children, to find out whether the use of social media has a positive or negative effect on the openness of communication between parents and children, how often and for how long it influences the intensity of direct communication between the two, and how both parties view the use of social media. Research data was collected through a survey given to students at the State Islamic University of North Sumatra. The instrument used in this research was an online questionnaire given to UINSU students. The results of research regarding the frequency of use of social media show that as many as 68% fall into the “agree” category. 64% said they “agree” with the statement that the use of social media improves communication between parents and children. 61% “agree” that social media use has an impact on communication between parents and children.
Respon Audiens Digital Terhadap Konten Edukasi Lingkungan Di Instagram Pada Akun @Pandawaragroup Purba, Siti Aisyah; Nelpiarianti Siregar; Munajmi Ajri
Al-Qolamuna: Journal Komunikasi dan Penyiaran Islam Vol. 2 No. 1 (2025): Komunikasi dan Penyiaran Islam
Publisher : 4

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71242/5rnkz693

Abstract

This study examines the visual and narrative communication strategies used by the Instagram account @pandawaragroup in conveying environmental education messages, and how digital audiences respond to the content. The study used a descriptive qualitative method through content analysis of four posts with high levels of interaction. The results of the study show that Pandawara Group consistently utilizes extreme visuals, personal narratives, and a sarcastic humor approach that is effective in building emotional engagement and environmental awareness among digital audiences. Interactions in the form of views, likes, comments, and shares confirm the success of their communication approach. However, audience engagement is still largely symbolic in the digital realm, while real participation in the field still needs to be encouraged. This study contributes to the development of a more effective digital environmental campaign strategy that is oriented towards community participation. Abstrak Penelitian ini mengkaji strategi komunikasi visual dan naratif yang digunakan oleh akun Instagram @pandawaragroup dalam menyampaikan pesan edukasi lingkungan, serta bagaimana audiens digital merespons konten tersebut. Penelitian menggunakan metode kualitatif deskriptif melalui analisis konten terhadap empat unggahan dengan tingkat interaksi tinggi. Hasil penelitian menun jukkan bahwa Pandawara Group secara konsisten memanfaatkan visual ekstrem, narasi personal, dan pendekatan humor sarkastik yang efektif dalam membangun keterlibatan emosional dan kesadaran lingkungan di kalangan audiens digital. Interaksi berupa jumlah tayangan, suka, komentar, dan dibagikan menegaskan keberhasilan pendekatan komunikasi mereka. Meskipun demikian, keterlibatan audiens sebagian besar masih bersifat simbolik di ranah digital, sementara partisipasi nyata di lapangan masih perlu didorong. Penelitian ini memberikan kontribusi terhadap pengembangan strategi kampanye digital lingkungan yang lebih efektif dan berorientasi pada partisipasi masyarakat.
Fuzzy Tsukamoto Untuk Merekomendasikan Pembelian Barang Berdasarkan Data Penjualan Purba, Siti Aisyah; Sriani, Sriani
JURIKOM (Jurnal Riset Komputer) Vol 12, No 3 (2025): Juni 2025
Publisher : Universitas Budi Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30865/jurikom.v12i3.8631

Abstract

The development of the sports industry, especially in futsal shoe sales, requires an inventory management strategy that is able to anticipate fluctuations in market demand. The main problem in this study is how to overcome the uncertainty of futsal shoe demand caused by variables such as trends, competition seasons, and changing consumer preferences. This study aims to develop a fuzzy logic-based purchase recommendation system using the Fuzzy Tsukamoto method to improve stock management efficiency. This study uses a quantitative approach with fuzzy method stages consisting of fuzzification, rule formation, inference, and defuzzification. The tools used are MATLAB software that supports the creation of fuzzy inference systems and graphic modeling. The study was conducted at the Pasifik Club Sports Sibolga Futsal Shoe Store by processing 1,098 historical sales data. The results of the study showed that the system built was able to recommend futsal shoe purchases with good accuracy, indicated by the Mean Absolute Percentage Error (MAPE) value of 15%. This system not only provides a popularity value for each shoe variant, but also helps stores avoid excess or shortage of stock. Thus, the Fuzzy Tsukamoto method is proven to be feasible to be used as a decision-making tool in retail inventory management.
Fuzzy Tsukamoto Untuk Merekomendasikan Pembelian Barang Berdasarkan Data Penjualan Purba, Siti Aisyah; Sriani, Sriani
JURNAL RISET KOMPUTER (JURIKOM) Vol. 12 No. 3 (2025): Juni 2025
Publisher : Universitas Budi Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30865/jurikom.v12i3.8631

Abstract

The development of the sports industry, especially in futsal shoe sales, requires an inventory management strategy that is able to anticipate fluctuations in market demand. The main problem in this study is how to overcome the uncertainty of futsal shoe demand caused by variables such as trends, competition seasons, and changing consumer preferences. This study aims to develop a fuzzy logic-based purchase recommendation system using the Fuzzy Tsukamoto method to improve stock management efficiency. This study uses a quantitative approach with fuzzy method stages consisting of fuzzification, rule formation, inference, and defuzzification. The tools used are MATLAB software that supports the creation of fuzzy inference systems and graphic modeling. The study was conducted at the Pasifik Club Sports Sibolga Futsal Shoe Store by processing 1,098 historical sales data. The results of the study showed that the system built was able to recommend futsal shoe purchases with good accuracy, indicated by the Mean Absolute Percentage Error (MAPE) value of 15%. This system not only provides a popularity value for each shoe variant, but also helps stores avoid excess or shortage of stock. Thus, the Fuzzy Tsukamoto method is proven to be feasible to be used as a decision-making tool in retail inventory management.
Co-Authors Dzulham Fatullah Fasya, Muhammad Habib Lubis, Rifky Rinanda Muhammad Bagas Munajmi Ajri Nelpiarianti Siregar Nursapiah Harahap