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All Journal Jurnal Studi Komunikasi International Journal of Digital Entrepreneurship and Business (IDEB)
Lanawaang, Yehuda
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Arts Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Mencapai Kepuasan Pelanggan Layanan Drive-Thru melalui Digital Twins di Amerika Lanawaang, Yehuda; Suryawijaya, Tito; Mahmud; Zhou, Bolei
International Journal of Digital Entrepreneurship and Business Vol 5 No 1 (2024): International Journal of Digital Entrepreneurship and Business (IDEB)
Publisher : Universitas Jakarta Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52238/ideb.v5i1.148

Abstract

In today’s dynamic business environment, comprehending consumer behavior stands as a pivotal factor for achieving success. However, traditional methods of gathering consumer insights often prove to be time-consuming, expensive, and limited in depth. Digital Twins technology emerges as a promising solution, offering virtual representations of consumers and real-time insights into their behaviors and preferences. This study, which has yielded promising results, investigates the implementation of Digital Twins in enhancing efficiency, performance, and user experience within drive-thru services, focusing on consumer perspectives. Additionally, it evaluates the technology’s impact on operational management and customer interactions while addressing data security and privacy concerns. Employing a quantitative approach, the study surveys 2000 drive-thru consumers in the United States through purposive sampling. Data collected covers consumer satisfaction, perceptions of Digital Twins’ effectiveness, and drive-thru service preferences, analyzed using Structural Equation Modeling (SEM-PLS). Findings indicate the significant impacts of Digital Twins on drive-thru services, including purchase accuracy, interactivity, process efficiency, and overall customer satisfaction. Reliability and validity tests affirm the robustness of the research model. This research contributes to understanding Digital Twins technology’s potential benefits and challenges in drive-thru services. It underscores the importance of strategic approaches to maximize its advantages across industries. Furthermore, it offers a comprehensive framework for securely and effectively implementing Digital Twins, considering broader aspects beyond technical considerations.
Making sense of safety: transforming the corporate safety culture Lanawaang, Yehuda; Zulfiningrum, Rahmawati
Jurnal Studi Komunikasi Vol. 9 No. 2 (2025)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v9i2.10020

Abstract

Occupational Safety and Health (OSH) not only depend on regulations, but also on effective communication and meaning-making processes to build a consistent safety culture through information dissemination, training, and continuous education. This study analysed the alignment among workers in raising awareness of occupational safety and health at PT Telkom Akses Regional 4 Central Java-DIY between field and non-field workers. This study used the concept of ‘sensemaking’, which is derived from organizational communication emphasizing the role of transformational leadership in instilling safety values, combined with the process of meaning-making through seven dimensions (based on identity construction, retrospective, perceptible environment, social, sustainable, focused on and by extracted cues, driven by feasibility rather than accuracy), enabling workers to internalise risks based on experience and incidents. This research employed a qualitative approach using a phenomenological method, with data collected through semi-structured interviews, observations, and document analysis at PT Telkom Akses. The research findings indicate that the main challenges in safety culture transformation in companies include the gap between formal policies and field practices and the tendency of workers to ignore procedures because they are considered impractical. The integration of participatory strategies sharing experiences, technical improvements to increase motivation and participation, sharing workplace accident experiences, and transformational leadership (peer mentoring, gamification, storytelling) along with measurable indicators (Key Performance Indicators) based on OSH strengthen message cohesion, supported by double-loop learning for preventive incident documentation and critical reflection, resulting in OSH transformation as a collective responsibility through the internalization of safety values as professional identity.
Co-Authors Siti Helmyati SURYAWIJAYA, TITO Zhou, Bolei Zulfiningrum, Rahmawati