Article Per Year (5 Year)
p-Index From 2020 - 2025
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This Author published in this journals
All Journal Jurnal Politik Indonesia (Indonesian Journal of Politics) Journal of Digital Marketing and Communication
Mutiara, Praventyasari
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Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Uses and Gratification Theory in TikTok as Social Media Marketing Platform: Seen from Market Player View Mutiara, Praventyasari; Kinkin Yuliaty Subarsa Putri
Journal of Digital Marketing and Communication Volume 3 - Issue 1 - 2023
Publisher : Tecno Scientifica Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53623/jdmc.v3i1.164

Abstract

This study aimed to understand the relationship between social media users and content using the use and gratification theories. It is also written to apprehend one of many communication theories, which includes mass communication theory and uses and gratification theory. This theory studies the reasons why people use social media platforms to create brand awareness and why they choose a particular platform to promote their brand awareness. The research methodology used in this study was descriptive qualitative. The author took samples from TikTok users who use social media to create brand awareness using the use and gratification theories. The research used two types of accumulation data technique (ADT), which are online desk research by interview and online desk research. TikTok was the mass media used for this research. The results show why TikTok is chosen as the best mass medium for creating brand awareness based on the uses and gratification theory. In conclusion, TikTok meets the qualifications for social media marketing to create brand awareness based on the uses and gratification theory.
The Study of Uses and Gratification Theory of TikTok as A Shopping Platform Seen from Buyers’ View Mutiara, Praventyasari; Putri, Kinkin Yuliaty Subarsa
Journal of Digital Marketing and Communication Volume 4 - Issue 1 - 2024
Publisher : Tecno Scientifica Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53623/jdmc.v4i1.429

Abstract

Shopping is one of the economic activities enjoyed by most people. Interest in new items is always a long-anticipated part of shopping. The growth of global industry and the disappearance of national borders have made a lot of information about shopping centers available, particularly through an online shopping application called TikTok Shop. As a new application, TikTok Shop has attracted the attention of its users, resulting in many requests being made through TikTok Shop. Using a qualitative approach, researchers describe people's habits by interviewing them about their use of TikTok Shop and what aspects satisfy them when shopping on TikTok Shop. By employing qualitative methodology and interviews, the researchers aim to understand why people use TikTok Shop nowadays. The results show that TikTok Shop is considered to meet users' wants and needs, providing satisfaction through discounts, live shows, and other minor features described in this article. The conclusion is that shoppers are likely to increasingly turn to TikTok Shop over the next few years, making it a favorite shopping tool.
Perspektif masyarakat mengenai politisasi PKS dalam lingkup pendidikan di Kota Bandung: Studi Kasus Politik PKS Mutiara, Praventyasari; Archita Salwa, Rachel; Pardicha, Ainulia; Kusumosidi, Victorio; Wijayanti Sutjipto , Vera
Jurnal Politik Indonesia (Indonesian Journal of Politics) Vol. 10 No. 1 (2024)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jpi.v10i1.41400

Abstract

Politicization is a negative connotation for parties that carry out political campaigns through government advice or use government advice, such as schools, school children, places of worship, or government-owned buildings as allegedly happened in the city of Bandung. This study aims to find out the public's perspective on the politicization that occurs in Educational Institutions in order to be a lesson for other political parties in conducting campaigns. This learning is intended to see the perspective of the community that politicization in Educational Institutions is wrong and should not be done in accordance with the provisions of law number 7 of 2017 contained in article 280 paragraph 1 which states that campaigns are prohibited from being carried out in areas of government facilities, places of worship, and also places of education. This research uses a descriptive quantitative research method by spreading a digital questionnaire consisting of two variables to study people's views on political parties that politicize. The reason is, it can be seen that the public does not approve of the existence of political campaigns in the realm of Education, where education should not be smeared with political activity. In conclusion, political campaigns in the world of Education are not accepted and disliked by the public, the community even agrees that if there are some teachers who use their students for the purposes of political parties, then there should be revitalization and also the delivery of fines.
Co-Authors Archita Salwa, Rachel Kinkin Yuliaty Subarsa Putri Kusumosidi, Victorio Pardicha, Ainulia Putri, Kinkin Yuliaty Subarsa Wijayanti Sutjipto , Vera