Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Entrepreneur dan Manajemen Sains
Apriansyah, Raju
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH DIGITAL MARKETING DAN VARIASI PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO FROZENFISH88 KOTA BENGKULU Apriansyah, Raju; Islamuddin, Islamuddin
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 5 No. 2 (2024): Juli
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v5i2.6484

Abstract

The aim of the research is to determine Digital Marketing and Product Variations on Purchasing Decisions at the Frozenfish88 Store, Bengkulu City. And to find out which factors most dominantly influence purchasing decisions. This research used quantitative methods on 150 respondents. The population used in this research was consumers of the Frozenfish88 Store in Bengkulu City and sampling in this research used a non-probability sampling technique. Based on the results of multiple linear regression, the regression equation Y = 5.905 + 0.314 (X_1) + 0.379 (X2) is obtained. The research results and hypotheses show that Digital Marketing and Product Variations have a partial or simultaneous positive effect on Purchasing Decisions. Keywords: Digital Marketing and Product Variations on Purchasing Decisions
Co-Authors Islamuddin Islamuddin, Islamuddin