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All Journal JURNAL PENELITIAN EKONOMI DAN AKUNTANSI (JPENSI) JURNAL MANAJEMEN
Santo Hegiarto, Aldy
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analysis Of The Influence Of Perception Of Usefulness, Perception Of Ease And Perception Of Risk On The Interest Of Msmes To Transact Using Fintech/Financial Technology As A Digital Payment Service (Study on MSMEs in Nganjuk Regency) Rosmayanti, Fitri; Santo Hegiarto, Aldy
Jurnal Penelitian Ekonomi Dan Akuntansi Vol 9 No 2 (2024): JURNAL PENELITIAN EKONOMI DAN AKUNTANSI (JPENSI)
Publisher : Program Studi Akuntansi Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/.v9i2.2074

Abstract

This study aims to determine what factors can influence Repurchase interest. This study uses three independent variables Product Quality (X1), Service Quality (X2), and Price (X3). Meanwhile, Repurchase (Y) is used as the dependent variable. In this study, the authors used descriptive-quantitative research methods, namely researchers tried to make a description, description systematically, factually and accurately regarding the relationship between the facts, characteristics or phenomena studied. The R Square coefficient is 0.742, or 74.2%, which indicates that the variables of Product Quality (X1), Service Quality (X2), and Price (X3) affect the Repurchase Decision variable by 74.2%, other variables not included in this study affect 25.8% of the total. Repurchase simultaneously or simultaneously has a positive effect between Product Quality, Service Quality and Price with Repurchase interest. This is indicated by the calculated F value of 50,553 and significance at <0.001, so with these results indicating that Product Quality, Service Quality and Price are not simultaneously due to the positive influence of several elements that make a significant contribution to the Repurchase of Some More Taste Swits
Analyzing Product Quality And Promotion On Purchasing Decisions For Charcoal Wood Cv.Tri Karti Mukti Santo Hegiarto, Aldy; Saeful Hamdani, Yusep
Jurnal Penelitian Ekonomi Dan Akuntansi Vol 9 No 2 (2024): JURNAL PENELITIAN EKONOMI DAN AKUNTANSI (JPENSI)
Publisher : Program Studi Akuntansi Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/.v9i2.2086

Abstract

This study aims to determine what factors can influence purchasing decisions. This study uses two independent variables, namely Product Quality (X1) and promotion (X2), meanwhile, purchasing decisions (Y) are used as the dependent variable. In this study, the authors used descriptive-quantitative research methods, namely researchers trying to make descriptions, images systematically, factually and accurately regarding the relationship between the facts, properties or phenomena studied. The R Square coefficient of 0.760 or 76% indicates that the variables of Product Quality (X1) and promotion (X2), affect the Purchasing Decision variable by 76%, other variables not included in this study have an effect of 24%. Purchasing Decisions simultaneously or simultaneously have a positive effect between Product Quality and promotion with Purchasing Decisions. This is indicated by the calculated F value of 66,320 and significance at <0.001, so that these results indicate that Product Quality and promotion are not simultaneously due to the positive influence of several elements that make a significant contribution to purchasing decisions. keywords: Product Quality, promotion, purchasing decision
ANALYSIS OF SERVICE QUALITY AND HOSPITAL IMAGE ON OUTPATIENT SATISFACTION AT BHAYANGKARA TK II SARTIKA ASIH HOSPITAL BANDUNG CITY santo hegiarto, aldy; Suhanda, Suhanda
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 9 No 3 (2024): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

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Abstract

Competition in the healthcare industry is currently very tight. This is due to the increasing number of clinics and hospitals that are established, as well as the increasing number of people who use hospitals to get health services. This is proportional to the increasing public awareness of health services. In addition, the presence of private and government-owned hospitals, doctors' practices and midwives in every area where people live, will add to the high level of competition in this industry. A pre-survey was conducted to determine the level of satisfaction of outpatients. The problem is service quality and hospital image on outpatient patient satisfaction at Bhayangkara Sartika Asih Hospital, Bandung City. This study aims to analyze using the Qualitative Descriptive method. By conducting direct interviews at the research location, namely Bhayangkara Hospital TK II Sartika Asih Bandung City, the results of in-depth interviews with all informants show that the hospital service system needs improvement, especially by adding Human Resources for services in the outpatient room, in order to support the quality of quality service. overall. Overall.
MARKETING COMMUNICATION STRATEGY: Case Study of Product Marketing Communication Strategy on Riseloka.com website Nugraha, Harry; Santo Hegiarto, Aldy
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 9 No 3 (2024): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

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Abstract

This research aims to find out the marketing communication strategy at Riseloka.com in increasing product sales. This research uses a qualitative descriptive method, which is research that tries to describe or describe the object under study based on the facts in the field. The data presented uses secondary data primary data through structured interviews, observation, and documentation related to this research, then the data analysis technique used in this research technique is qualitative data analysis. The results of this study indicate that the marketing communication strategies implemented by Riseloka.com are advertising and direct marketing. Advertising uses the marketplace and through social media. While direct marketing is done using social media to individuals and companies/agencies. Of the two strategies carried out, advertising through social media (online) is more routinely carried out because it is considered more effective and efficient. Meanwhile, direct marketing through the marketplace is carried out regularly at least 3 times a year and can even be more frequent in accordance with technological advances.
Co-Authors Nugraha, Harry Rosmayanti, Fitri Saeful Hamdani, Yusep Suhanda Suhanda