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All Journal JURNAL PENELITIAN EKONOMI DAN AKUNTANSI (JPENSI) JURNAL MANAJEMEN
Santo Hegiarto, Aldy
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Journal : JURNAL MANAJEMEN

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ANALYSIS OF SERVICE QUALITY AND HOSPITAL IMAGE ON OUTPATIENT SATISFACTION AT BHAYANGKARA TK II SARTIKA ASIH HOSPITAL BANDUNG CITY santo hegiarto, aldy; Suhanda, Suhanda
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 9 No 3 (2024): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

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Abstract

Competition in the healthcare industry is currently very tight. This is due to the increasing number of clinics and hospitals that are established, as well as the increasing number of people who use hospitals to get health services. This is proportional to the increasing public awareness of health services. In addition, the presence of private and government-owned hospitals, doctors' practices and midwives in every area where people live, will add to the high level of competition in this industry. A pre-survey was conducted to determine the level of satisfaction of outpatients. The problem is service quality and hospital image on outpatient patient satisfaction at Bhayangkara Sartika Asih Hospital, Bandung City. This study aims to analyze using the Qualitative Descriptive method. By conducting direct interviews at the research location, namely Bhayangkara Hospital TK II Sartika Asih Bandung City, the results of in-depth interviews with all informants show that the hospital service system needs improvement, especially by adding Human Resources for services in the outpatient room, in order to support the quality of quality service. overall. Overall.
MARKETING COMMUNICATION STRATEGY: Case Study of Product Marketing Communication Strategy on Riseloka.com website Nugraha, Harry; Santo Hegiarto, Aldy
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 9 No 3 (2024): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

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Abstract

This research aims to find out the marketing communication strategy at Riseloka.com in increasing product sales. This research uses a qualitative descriptive method, which is research that tries to describe or describe the object under study based on the facts in the field. The data presented uses secondary data primary data through structured interviews, observation, and documentation related to this research, then the data analysis technique used in this research technique is qualitative data analysis. The results of this study indicate that the marketing communication strategies implemented by Riseloka.com are advertising and direct marketing. Advertising uses the marketplace and through social media. While direct marketing is done using social media to individuals and companies/agencies. Of the two strategies carried out, advertising through social media (online) is more routinely carried out because it is considered more effective and efficient. Meanwhile, direct marketing through the marketplace is carried out regularly at least 3 times a year and can even be more frequent in accordance with technological advances.
Co-Authors Nugraha, Harry Rosmayanti, Fitri Saeful Hamdani, Yusep Suhanda Suhanda