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All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Ekonomi dan Perbankan Syariah
Pramesworo, Ign. Septo
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Analysis of PIXY Cosmetics Purchase Factors Evi, Tiolina; Pramesworo, Ign. Septo
Jurnal Ekonomi dan Perbankan Syariah Vol 11, No 1 (2023): Journal of Islamic Economics and Banking
Publisher : Institut Agama Islam (IAI) SEBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46899/jeps.v11i1.383

Abstract

The purpose of this study was to analyze the effect of product quality, price and promotion on purchasing decisions of fairy cosmetics. The data used in this study were obtained from primary data using a questionnaire distributed to 100 respondents who use pixy cosmetics who live in Jakarta, which were determined using a purposive sampling technique. The analysis used in this study was multiple linear analysis, which was processed using the SPSS version 25 application. The results showed that product quality had a positive and significant effect on purchasing decisions, Price had a positive and significant effect on purchasing decisions, Motivation had a positive and significant effect on purchasing decisions . The promotion waas the most dominant influence compared to others.
Analysis of The Balanced Scorecard Approach For Assessing The Financial and Non-Financial Performance Measurement Pardede, Tiolina; Pramesworo, Ign. Septo
Indonesian Journal of Business and Entrepreneurship Vol. 9 No. 3 (2023): IJBE, Vol. 9 No. 3, September 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.9.3.394

Abstract

This study aims to analyze the financial and non-financial performance of two gas stations (SPBU) in Jakarta. The analysis of this study uses the Balanced Scorecard approach, which includes four perspectives: finance, customers, internal business processes, and learning growth. The data used in this research includes primary data and secondary data. Primary data is obtained through direct interaction, such as interviews, questionnaires, and direct observation. At the same time, secondary data is obtained by having documents that support the continuity of this research. Questionnaire data processing using the SPSS 24.0 program. The scoring results from the four perspectives amount to 5. It can be concluded that the performance of SPBU X is sufficient. Keywords: balanced scorecard, finance perspective, customer perspective, internal business perspective, learning and growth perspective, performance measurement
Co-Authors Pardede, Tiolina Tiolina Evi