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All Journal COMMICAST Proceedings of Jogjakarta Communication Conference (JCC)
Wa Ode, Rosyta Pua
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Humanities Languange, Linguistic, Communication & Media Social Sciences

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Analysis of visual elements in Barbie movie posters Wa Ode, Rosyta Pua
COMMICAST Vol. 4 No. 2 (2023): September
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v4i2.8717

Abstract

As a means of promoting a movie, posters are usually short, clear, concise, and attention-grabbing, and visual elements such as illustrations of movie scenes are dominant. The meaning of a movie poster is formed through visual elements in such a way. The analysis conducted on this Barbie poster aims to find out the cause of the elements in this Barbie poster. This research uses qualitative research methods with descriptive analysis. In this research, most of the data collected are in the form of images, words and sentences where these data have meaning and can achieve a more real understanding than numbers or frequencies. To collect data for this research, researchers used observation and recording techniques. The typography used on the "Barbie" poster is Bartex font. The visuals on the Barbie poster are Barbie and Ken. The blue color on the poster illustrates the meaning of loyalty and trust in the characters in the Barbie movie. The use of pink in this Barbie poster is because Barbie is always synonymous with pink, the pink color also describes feminism in Barbie. The layout used in this Barbie movie poster is symmetrical, meaning that the visual weight of the design elements is spread evenly horizontally, vertically, and radially. From the explanation above we can conclude that movie posters play an important role in promoting this Barbie movie, as for the analysis carried out on this Barbie poster aims to find out what is caused by the elements in this Barbie poster.
Film and the Discourse of Child Sexual Abuse in Hope Movie Wa Ode, Rosyta Pua; Wenerda, Indah
Jogjakarta Communication Conference (JCC) Vol. 2 No. 1 (2024): The 5th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

Film as a mass media has the power to reach all social segments so that it has the potential to influence the public. Including to change people's views regarding victims of sexual abuse, especially children. Sexual abuse that occurs in children must of course receive special attention from the government and society. Unfortunately, there are still many people who still do not understand how to respond to sexual abuse that occurs in the surrounding environment. This is what was then raised into the movie Hope. The purpose of this study is to describe and represent cases of child sexual abuse raised in the film Hope. This research uses qualitative research methods using John Fiske's Semiotics theory by analyzing the Hope film through the levels of Reality, Representation and Ideology so as to convey the deep meaning in this Hope film. The results of this study show that Hope can represent child sexual abuse very well so that messages about sexual abuse in the film can be conveyed to the audience and there are ideologies about Victim Blaming and Gender Injustice.
Co-Authors Indah Wenerda