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All Journal Unilib: Jurnal Perpustakaan Indonesian Journal of Librarianship
Nursupian, Jajang
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Library & Information Science Social Sciences

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A Follow-Up Study on The Promotion of The Governance Institute of Home Affair Library Through Instagram Media Nursupian, Jajang
Indonesian Journal of Librarianship Indonesian Journal of Librarianship Vol. 3 No. 2, December (2022)
Publisher : Department Library of Governance Institut of Home Affairs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33701/ijolib.v3i2.2852

Abstract

Background: This is a follow-up study from Rahmadanita, which established a general description regarding the ineffective operation of the promotions carried out by the IPDN (Governance Institute of Home Affairs) Library. Since the Covid-19 pandemic, this library has begun to focus on and intensively promote services through owned accounts on social media, including WA, Facebook, Youtube, and Instagram. Purpose: This study aims to determine the patterns by which promotion is carried out by the IPDN library through Instagram media. Method: A literature review method was implemented with a scientific interdisciplinary approach. Result: The results showed that the promotions carried out by the library on the marketing indicator included Product, Place, Promotion, People, Process, and Customer Service. Meanwhile, the promotion mix dimension indicated the achievement of followers' invitation to support library activities and be interested in reading programs. IPDN library posts also developed followers' awarenesses, update patterns, solicitation captions, and interactions. Conclusion: Despite the various shortcomings, the IPDN Library still effectively carried out promotions through Instagram. However, the formal appointment of an Instagram admin through a decree was very necessary for the IPDN millennial librarians, indicating the minimization of existing challenges. Keywords: Instagram; Social Media Administrator; Library Promotion; IPDN Library
Manajemen Pelayanan Prima Instansi Pemerintah (Kajian pada Perpustakaan Perguruan Tinggi Negeri) Sinta, Annisa Susinta; Nursupian, Jajang
UNILIB : Jurnal Perpustakaan Vol. 16 No. 1 2025
Publisher : Direktorat Perpustakaan Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/unilib.Vol16.iss1.art10

Abstract

Era globalisasi menuntut pelayanan prima sebagai salah satu instrument penting. Indonesia menjadi peringkat ke-2 negara dengan jumlah perpustakaan terbanyak di dunia dalam sensus data perpustakaan tahun 2018 terdapat total 164.610 perpustakaan dan nilai untuk membaca 371 Indonesia berada di enam peringkat terbawah. Tujuan penelitian ini dilakukan untuk mengetahui pola pelayanan prima instansi pemerintah kajian pada perpustakaan perguruan tinggi negeri. Hasil penelitian menyatakan perpustakaan perguruan tinggi melaksanakan tri dharma perguruan tinggi, yang bergerak di bidang informasi untuk memenuhi kebutuhan informasi masyarakat. Manajemen pelayanan perpustakaan dimulai dari: (1) Struktur organisasi internal dan eksternal perpustakaan dan kaitannya dengan organisasi induknya, (2) Pelaksanaan fungsi-fungsi manajemen perpustakaan dan unit-unitnya (planning, organizing, actuating/leading, and controlling), (3) Standar anggaran perpustakaan, (4) Budaya organisasi perpustakaan, yang terdiri atas visi, misi, dan nilai-nilai strategis perpustakaan. Pelayanan prima di perpustakaan perlu didukung SDM yang professional.
Co-Authors Sinta, Annisa Susinta