Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Indonesian Journal of Librarianship Journal of Digital Learning and Education
OKwu, Emmanuel
Unknown Affiliation
Computer Science & IT Education Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Challenges of Marketing Information Resources and Services in University Libraries in Bayelsa State Nigeria Ogunbodede, Kolawole Francis; OKwu, Emmanuel
Indonesian Journal of Librarianship Indonesian Journal of Librarianship Vol. 4 No. 1 (2023)
Publisher : Department Library of Governance Institut of Home Affairs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33701/ijolib.v4i1.3332

Abstract

Background: University libraries in Nigeria are confronting the issue of underutilization of their resources and services, which can be ascribed to weak marketing efforts. Purpose: This study aimed at examining the challenges of marketing information resources and services in university libraries in Bayelsa State Nigeria. Method: A descriptive survey design was used for the investigation. The study population included 52 librarians from four university libraries in Bayelsa State. A total enumeration sample strategy was used to collect data via an online questionnaire. The questionnaire was distributed to 52 librarians, and 47 responded, yielding a 90% response rate. The data were analysed using frequency counts and simple percentages. Results: The results of the study show that all university libraries in Bayelsa State use a variety of marketing techniques to advertise their information resources and services, including library orientation, user education, social media platforms, exhibitions, and displays. Effective marketing efforts in these libraries were, however, hampered by issues like insufficient budget, poor Internet connectivity, a lack of marketing policies, and the absence of a specialized marketing staff. Conclusion: Based on the findings, the researchers concluded that university libraries should be supported by adequate funding, improve Internet connectivity, establish a dedicated marketing department or team, collaborate with academic departments and faculty, gather user feedback, and invest in professional development opportunities to enhance marketing efforts. Keywords: Challenges of Marketing; Information Resources and Services; University Libraries; Bayelsa State
Patronage and Use of Library Resources among Gen Z Undergraduates in Nigerian Universities Okwu, Emmanuel; Oyighan, Diseiye; Oladokun, Bolaji
Journal of Digital Learning and Education Vol. 5 No. 1 (2025): January-April
Publisher : MO.RI Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52562/jdle.v5i1.1492

Abstract

This paper investigates the patronage and use of library resources among Generation Z undergraduates in Nigerian universities. With the increasing influence of digital technologies, academic libraries face challenges in maintaining relevance for Gen Z students, who exhibit a strong preference for digital platforms and self-directed learning. The study aimed to determine the extent of library patronage, identify frequently used library resources, analyze factors influencing library use, explore the role of digital alternatives, and suggest strategies to enhance library engagement. A cross-sectional descriptive survey was employed, targeting undergraduates from five Nigerian universities. Data were collected using a structured questionnaire based on a four-point Likert scale, and responses from 219 students were analyzed using descriptive statistics. Findings revealed low levels of library patronage, with students favoring digital resources, social media, and e-learning platforms over traditional library services. No single library resource was frequently utilized, with institutional repositories and thesis collections being the most accessed. Key factors influencing non-use included limited accessibility, inadequate ICT infrastructure, and inconvenient library hours. Students strongly advocated for digital transformation, recommending social media integration, AI-driven assistance, and mobile-friendly library services. The study concludes that academic libraries must modernize their services to align with Gen Z’s digital preferences. Recommendations include expanding digital resources, improving ICT infrastructure, integrating social media, and personalizing library services to enhance user engagement and relevance.
Co-Authors Ogunbodede, Kolawole Francis Oladokun, Bolaji Oyighan, Diseiye