Article Per Year (5 Year)
p-Index From 2021 - 2026
0.562
P-Index
This Author published in this journals
All Journal BJRM (Bongaya Journal of Research in Management) Asmara IJBAE
Oktavianty
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Peran Trust Dan Keamanan Dalam Transaksi Online (Studi Kasus Terhadap Pengguna E-Commerce Shoopee Bagi Mahasiswa Universitas Megarezky) Nurjanna Hayati Husain; Ahmad Farhan; Oktavianty
BJRM (Bongaya Journal of Research in Management) Vol. 9 No. 1 (2026): BJRM (Bongaya Journal of Research in Management)
Publisher : LPPM STIEM BONGAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37888/bjrm.v9i1.944

Abstract

Perkembangan teknologi digital telah mengubah perilaku konsumsi masyarakat secara signifikan, khususnya pada aktivitas belanja daring. Platform e-commerce seperti Shopee semakin populer di kalangan mahasiswa, terutama karena memberikan kemudahan akses, pengalaman pengguna yang intuitif, serta persepsi keamanan dalam bertransaksi. Namun demikian, keberhasilan transaksi daring tidak hanya ditentukan oleh efisiensi sistem, tetapi juga oleh tingkat Trust pengguna terhadap keamanan platform. Penelitian ini bertujuan untuk menganalisis peran trust dan keamanan sistem dalam membentuk keputusan transaksi mahasiswa Universitas Megarezky yang menggunakan Shopee. Metode penelitian menggunakan pendekatan deskriptif kualitatif dengan dukungan frekuensi tematik. Sebanyak 30 mahasiswa diambil sebagai responden melalui teknik purposive sampling. Data dikumpulkan melalui kuesioner semi-terstruktur dan dianalisis dengan proses kategorisasi tema. Temuan menunjukkan bahwa Trust menjadi alasan dominan pengguna memilih Shopee (40%), diikuti kemudahan penggunaan antarmuka (33%), harga lebih murah (20%), dan reputasi pelayanan baik (7%). Selain itu, 87% responden menyatakan tidak pernah mengalami persoalan keamanan, meskipun 13% menyebutkan adanya pengalaman dana tertahan namun kembali terselesaikan. Hasil penelitian menegaskan bahwa trust dan keamanan menjadi determinan utama keputusan transaksi mahasiswa. Sistem escrow, jaminan pengembalian dana, reputasi platform, serta pengalaman positif pengguna memperkuat persepsi keamanan dan mendorong loyalitas bertransaksi. Penelitian ini memberikan kontribusi akademik dalam memahami model pembentukan Trust pengguna e-commerce dalam konteks pendidikan tinggi, sekaligus memberikan implikasi praktis bagi pengelola platform digital dalam meningkatkan kualitas keamanan transaksi dan layanan konsumen.
Inclusive Entrepreneurship and Sustainable Development in the Special Region of Yogyakarta: A Conceptual Study from the Perspective of Community Empowerment Agit, Alamsyah; Oktavianty
International Journal Business and Entrepreneurship Vol 3 No 1 (2026): March
Publisher : ICON Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71154/3zm50r47

Abstract

Inclusive entrepreneurship has developed as a strategic approach to addressing social and economic disparities by expanding access to entrepreneurial opportunities for marginalized groups. This study aims to conceptualize how inclusive entrepreneurship can be utilized as a pathway toward sustainable regional development in the Special Region of Yogyakarta, with a focus on community empowerment. Through a conceptual review based on a systematic selection of scientific publications from the past decade, this research synthesizes theoretical and empirical findings related to inclusive entrepreneurship, sustainable development, and local empowerment strategies. The analysis results show that inclusive entrepreneurship makes a significant contribution to improving local livelihoods by creating jobs, reducing income inequality, and encouraging grassroots innovation. Empowerment initiatives such as participatory training, financial inclusion, and institutional support have proven to strengthen community resilience and promote economic diversification. In addition, the integration of local cultural values into entrepreneurial practices enhances social cohesion and supports environmental sustainability. This study concludes that inclusive entrepreneurship is an important driver of long-term regional resilience and equitable development. It recommends the formulation of integrated policies that link education, local governance, and digital innovation with inclusive economic practices, while also opening directions for further empirical research on locally based entrepreneurial ecosystems.
MAKSIMILISASI PENGGUNAAAN APLIKASI DIGITAL UNTUK MENUNJANG KINERJA ADMINISTRASI PERANGKAT DESA DI KECAMATAN BAJENG KABUPATEN GOWA Oktavianty; Agit, Alamsyah
Aspirasi Masyarakat Vol 3 No 1 (2026): Maret
Publisher : ICON Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71154/a8505t17

Abstract

Bone Village is one of the smallest administrative areas located in Bajeng District, Gowa Regency. As an effort to support the administrative performance of village officials, which still requires attention, the use of digital applications is needed so that administrative activities can be managed in a more structured and systematic manner. One of the digital applications used is Microsoft Excel. Microsoft Excel is a spreadsheet application program designed to process and calculate numerical data (numbers). The development and implementation of digital applications in the village administrative system in Bone Village are expected to improve public services so that they become more efficient, precise, and accurate. Based on the results of a survey conducted to support the sustainability of administrative performance development, a community service activity was organized to improve and facilitate local residents in managing administrative matters. The activity was carried out through three stages: a material presentation session, a question-and-answer session, and a discussion session. The evaluation results of this activity showed the enthusiasm of community leaders in Bajeng District, Gowa Regency, to immediately implement the use of digital applications. As an initial step, they will apply this technology for their own administrative activities; however, further assistance and collaboration with various parties are still needed so that it can provide greater benefits for the village. This activity also serves as a consideration for the government to intensify efforts in encouraging the use of digital application systems for the wider community.
Co-Authors Ahmad Farhan Alamsyah Agit Nurjanna Hayati Husain