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All Journal Ekasakti Matua Jurnal Manajemen
Mardona, Andre
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Economics, Econometrics & Finance

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Pengaruh Kualitas Pelayanan dan Kualitas Produk Terhadap Kepuasan Pelanggan pada Kubik Koffie di Kota Padang Mardona, Andre; Agus Sutarjo; Meri Dwi Anggraini
Ekasakti Matua Jurnal Manajemen Vol. 2 No. 2 (2024): Ekasakti Matua Jurnal Manajemen (April 2024)
Publisher : Fakultas Ekonomi, Universitas Ekasaktii

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/emjm.v2i2.1049

Abstract

This study aims to examine and analyze the effect of service quality and product quality on customer satisfaction at Koffie cubic in Padang city, where variable X is service quality and product quality. Dependent variable is customer satisfaction at Koffie cubic in Padang city. This study used a classical assumption test consisting of normality test, multiculity test, herosity test and multiple regression test, t test and F test. The results of the research on Service Quality Variables have a significant positive effect on Customer Satisfaction at Koffie Cubic in Padang City, variables have a positive and significant effect on Customer Satisfaction at Koffie Cubic in Padang City, that Service Quality and Product Quality simultaneously have a significant positive effect on Customer Satisfaction at Cubic Koffie in Padang City.
Co-Authors Agus Sutarjo Meri Dwi Anggraini