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All Journal International Journal of Electrical and Computer Engineering
Trakulmaykee, Numtip
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Computer Science & IT Electrical & Electronics Engineering

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Moderating roles of user’s intention to use LINE official account in healthcare context: body mass index Trakulmaykee, Numtip; Choksuchat, Chidchanok; Jetwanna, Korakot Wichitsa-nguan; Inthanuchit, Kochakorn Sukjan
International Journal of Electrical and Computer Engineering (IJECE) Vol 14, No 6: December 2024
Publisher : Institute of Advanced Engineering and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11591/ijece.v14i6.pp6807-6816

Abstract

This study aimed to investigate the extended factors based on the technology acceptance model, and the moderating roles of customer behavioral intention factors to use information technology. This research is a questionnaire-based survey with convenience sampling approach where 386 cases were collected from healthcare customers. For statistical analysis, the study used SmartPLS as a tool for regression analysis and descriptive statistics. The findings revealed the influence of social norm on customer behavioral intention to use information technology in the healthcare context as significant factors at 0.001. In addition, the results indicated the small effect of two moderating variables in the proposed model. First, the problematic body mass index (BMI) can be a moderator on the relationship between social norm and customer behavioral intention to use technology at a significant level of 0.05. Second, the technology experience can moderate the relationship between perceived ease of use and customer behavioral intention to use technology at a significant level of 0.05. The proposed model may guide for future exploration, especially information services in healthcare businesses and developers.
Augmented reality for ancient attractions Trakulmaykee, Numtip; Janpetch, Katchaphon; Ladawong, Patchanee; Khamouam, Atitaya
International Journal of Electrical and Computer Engineering (IJECE) Vol 15, No 6: December 2025
Publisher : Institute of Advanced Engineering and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11591/ijece.v15i6.pp5717-5727

Abstract

The study focuses on augmented reality (AR) understanding, development and evaluation. For evaluation, this paper assesses the role of multimedia types in perceived enjoyment, and investing in how perceived usefulness, ease-of-use, and enjoyment affect the adoption of AR by tourists. A quantitative approach was employed to collect data from 115 participants who experienced an AR application designed for 14 ancient attractions in Songkhla, Thailand. The multimedia content included 3D models, historical videos, drone videos, billboard navigations, and text animations. Structural equation modeling (SEM) was used to test the proposed relationships. The findings revealed that perceived ease-of-use and enjoyment significantly influence behavioral intention (BI) as significant factors at 0.01, while perceived usefulness did not affect BI in the context of ancient attractions. Moreover, the multimedia types directly impacted the perceived enjoyment at a significant level of 0.05, and indirectly impacted BI. This study contributes to the theoretical understanding of AR adoption in tourism by integrating multimedia types with tourist perceptions and BI. Practically, it provides insights for designing AR applications that enhance visitor engagement and satisfaction in heritage tourism.
Co-Authors Choksuchat, Chidchanok Inthanuchit, Kochakorn Sukjan Janpetch, Katchaphon Jetwanna, Korakot Wichitsa-nguan Khamouam, Atitaya Ladawong, Patchanee